BH Fitness launched a new series of Bluetooth enabled i.Concept cardio equipment at the recent 2013 Health and Fitness Business tradeshow


BH North America proudly introduced 12 new pieces of cardio fitness equipment, all equipped with a Bluetooth version of the revolutionary i.Concept entertainment platform. This delivers a full array of BH i.Concept Treadmills, Ellipticals, Uprights and Recumbent Bikes.

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The new BH Fitness equipment was showcased at the recent H+FB tradeshow in Las Vegas, and was met with much excitement by fitness dealers and media in attendance.

The state-of-the-art i.Concept line seamlessly allows you to connect your Apple® or Android® device via Bluetooth and enjoy your favorite Apps while exercising; read a book, update your status, or check your email. i.Concept is health and fitness, integrated. i.Concept gives users a more personalized workout with our free Pafers fitness based Apps, Run on Earth, Pedal Monitor, Tread Monitor and Burn the Meal. Now keeping your fitness goals has never been easier or more enjoyable.

CEO of BH North America, Bob Whip stated, “With i.Concept, users never have to worry about a workout feeling routine or an interface becoming dated or obsolete. With our Bluetooth i.Concept offering, users have a greater freedom and customization to their own personal and unique workout preferences.”

Experience the BH difference at H+FB, and for more information call 866-325-2339 or visit

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About BH
BH is a multi-national company within the BH Group, headquartered in Spain and creating quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms, and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH products can be found in more than 65 countries worldwide, making BH one of the most trusted and widely used fitness equipment and bike brands available today.

The mark "BH" and the design mark BH Fitness are registered trademarks and used by BH North America Corporation under license from their owners.