Bergans USA Hires New Reps for Rockies and Lakes Regions

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Bergans USA Hires New Reps for Rockies and Lakes Regions

LONGMONT, Colo. - December 9, 2015 - Bergans USA has announced the hiring of two industry veteran rep agencies to cover the Lakes and Rocky Mountain territories. The Norwegian brand has hired Mark Kallerud to cover the Lakes region (MI, IN, OH, KY), and X-treme Fun Sales, with principals Kathleen and Bret Fishman, and associate Christian Knight, to cover the Rocky Mountain territory.

"We are thrilled to have both Mark and X-treme Fun Sales join our team," said Keith Patterson, Bergans USA's vice-president of sales and marketing. "As we continue our growth in North America, we need to maintain the level of customer service retailers demand. Partnering with Mark, Kathleen, Bret and Christian helps us provide that level and more."

Kallerud has extensive soft and hardgoods sales experience in the outdoor and ski industries through previously working at Mountain Hardware and Columbia Sportswear. He started his journey in the outdoors industry working retail at Ohio's Backpacker Shop.

X-treme Fun Sales was started by the Fishmans in 1996 with Knight joining the company about four years ago. Known for excellent customer service and product knowledge, X-treme Fun Sales also has a reputation of successfully balancing the needs of retailers while helping brands grow sales at the same time. X-treme Fun Sales takes the place of outgoing in-house rep Ryan Raymond.

In addition to Kallerud and X-treme Fun Sales, Bergans USA's rep team also includes Bob Kirkup (Eastern Canada), Melanie Whittall (Western Canada), Loretta Sutter (Northeast), Terry Mullins (Upper Midwest), Endless Adventures (Southwest), and Kurt Watkins (Pacific Northwest).

Bergans and its products have a longstanding reputation with history-making expeditions and adventurers such as first conqueror of the South Pole, Roald Amundsen who traveled with Bergans equipment; Mount Everest pioneer Sir Edmund Hillary who used the Bergans carrying frame for transporting oxygen bottles; Cecilie Skog, the first woman in the world to both successfully top the "The Seven Summits", "The Three Poles", and to cross Antarctica unassisted and unsupported.

Other modern day Bergans athletes include polar explorer John Huston, jibber and X Games Freeride competitor Anders Backe, and 2013 Freeride World Qualifier Tour winner Lorraine Huber.

Bergans offers a broad range of backpacks, tents, foldable canoes, and technical and lifestyle outdoor and ski clothing. For more information about Bergans of Norway and its products, go to bergans.com. For North American sales questions, contact Keith Patterson at keith.patterson@bergans.com.

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Photos (L to R): Mark Kallerud, Kathleen Fishman, Bret Fishman and Christian Knight

ABOUT BERGANS OF NORWAY

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The Scandinavian brand was established in 1908 by Ole F. Bergan after he invented the anatomical frame pack. During a hunting trip, he cut and shaped a juniper branch to match the curve of his back and attached it to his heavy, loose-fitting rucksack, a design now mirrored in every anatomical backpack produced today, including Bergans award winning Glittertind. The company offers a broad range of backpacks, tents, foldable canoes, and technical and fashionably functional outdoor and ski clothing.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com). 

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MEDIA CONTACTS:

Bergans USA, LLC

Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Beth Cochran, c: 406.579.7909, cochran@whatsuppr.com

Bergans of Norway

Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

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