Batch Bicycles Debuts New Line of Bicycles and Reveals its ‘Batch Approach’ Specialty Retail Business Model
RENO, Nev. – Sept. 19, 2018 – Batch Bicycles, a new brand serving specialty retailers in the United States, debuted its line of bicycles at Interbike Marketweek 2018, North America’s leading bicycle tradeshow. The company plans to drive incremental sales for specialty retailers with high quality, competitively priced bikes that are crafted to appeal to recreational riders.
Batch Bicycles’ carefully considered line includes comfort, commuter, cruiser, mountain, and kids’ bikes. All of its bikes are built with 6061 aluminum frames, Shimano drivetrains, and double-walled aluminum rims that are size-optimized for type of rider and terrain. Their MSRPs range from $89 to $449, a price range that is typically underrepresented at specialty retail.
The company’s adult line includes the Commuter, featuring a Shimano Altus 8-speed drivetrain, mechanical disc brakes, fenders, and a rear rack ($449); the Comfort is designed with an upright riding position that allows for both feet on the ground when stopped, Shimano Nexus 3-speed hub, and RevoShift twist shifter, and is available in 26” and 27.5” wheeled models ($399); the MTB with Shimano Tourney 7-speed components, Suntour XCE28 100mm travel front suspension, and is available in 27.5” or 29” models ($399); and the Cruiser, available in 26” and 27.5” models, is spec’d with a lightweight aluminum frame, fenders, a comfortable seat, and the simplicity of a single speed and coaster brake ($269).
The Commuter, MTB, and Cruiser models are also available for youth in 24” wheel sizes with the same frame and component spec as the adult models with MSRPs of $429, $369, and $249, respectively.
Rounding out the Batch Bicycles lineup are the Kids Balance Bike at $89 MSRP, and Kids Bike in 12”, 16” and 20” wheeled models ($159, $169, and $179).
“Crafted with Purpose“ and focused on recreational riders, Batch Bicycles feature several differentiating brand marks including a palette of signature colors - Batch Blue, Ignite Orange, and Pitch Black - unique batch numbers.
“We’re offering a well-spec’d product line that can be ordered via mobile app or our website,” said Dorothy Pacheco, Batch Bicycles sales and marketing manager. “The bikes will only be sold and picked up at full-service specialty retailers.”
Established in April by Huffy Bicycles parent United Wheels, Batch Bicycles is also offering profitable margins from 42 to 50 percent, without the need for minimum buys, presale commitments, inventory requirements, or complex discount structures. The brand’s “Batch Approach” breaks the traditional mold and follows its credo, “Simple, Honest, and Pure”. The company’s business model is designed to avoid standard sales programs, which retailers often find cumbersome.
“Our main objective is to make it really easy for retailers to do business with us,” said Pacheco. “Retailers have the flexibility to order one bike at a time, or multiple bikes, with delivery in two to three days.”
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About Batch Bicycles
Batch Bicycles provides the tools, products and services that empower specialty retailers to meet today’s retail challenges head on. Sold exclusively at specialty retailers, Batch Bicycles sets a new paradigm for retail with above-average margins, premium quality bicycles, no-minimum orders, and quick delivery. Simple, Honest, and Pure, Batch Bicycles’ offerings include the Comfort, Commuter, Cruiser, MTB, and Kids Bikes. For dealer inquiries, please email firstname.lastname@example.org.
Chip Smith, SOAR Communications for Batch Bicycles, o: 801.656.0472 x1, c: 801.597.7515, email@example.com
Julie Kelly, SOAR Communications for Batch Bicycles, o: 801.656.0472 x2, c: 760.672.2527, firstname.lastname@example.org