Balega Introduces New Contour To Popular ‘Hidden’ Line

Author:
Publish date:

Hickory, NC (June 27, 2013) - Balega International introduces the Hidden Contour sock, a new product offering for Summer 2013. The new sock was developed in response to runners’ feedback around the popular Ultralight sock as a protective, cushioned option to the thinner, second-skin fit of the Ultralight. The new Hidden Contour rounds out Balega’s signature ‘Hidden’ performance line with a design that provides both cushioning and more tactile fit.

“We’ve seen runners move into two distinct groups: those who want a roomier, cushioned feel, and those who prefer a tighter, firmer fit,” said Tanya Pictor, VP of Sales and Marketing for Balega. “The Hidden Contour bridges the gap between the two for a supportive yet close fit.”

The Hidden Contour is designed with the following Balega features and technologies:

  • Complete hand-linked toe seam reduces friction and exposure to blisters
  • Unique positioning of varying elastic bands in three distinct elasticized zones: Arch support band, a diagonal high arch and a unique ankle band wrap Y-heel construction creates a deep heel pocket for ultimate fit Sensitive ankle band for added comfort
  • Full mesh top panel for increased ventilation combined with Drynamix moisture management yarns keeps feet cool and dry
  • High tread count and dense cushioning provide ultimate support without adding bulk

At a MSRP of $14.00, the new Hidden Contour sock boasts a 200-needle count and comes in a variety of colorways. The Hidden Contour will be available on July 1, 2013 at all Balega retailers. 

About Balega Sports International

A leading performance sock brand in the American run specialty market, Balega is a designer and manufacturer of technical performance socks. A proud American-South African initiative, the company develops all of its product at a South African production facility utilzing the best performance yarns produced in the United States. Crafted for a superior fit and unbelievable comfort, Balega is commited to the technical excellence, quality and performance offered in Balega socks. For more information visit http://www.balega.com.

Media Contact

Meghan Grabow

Verde PR & Consulting

mgrabow@verdepr.com

970.259.3555

Related

Balegarelease

Balega: A Sock for Every Season

Hickory, N.C. (July 17, 2013) - There’s no denying the rapid-fire evolution of Balega, the leader in running and outdoor socks. Since its inception, the Balega line has grown to include a runner’s dream cache of high-quality socks. The expansive and varied line includes a sock ...read more

Implus Acquires Balega Socks

(Durham, NC) - Balega® Socks, a leading manufacturer and distributor of high performance socks, is excited to announce its partnership with Implus Corporation. The partnership comes as Implus continues to expand, and helps to further its position in the Specialty Running retail ...read more