Balega Expands Hidden Comfort, Hidden Contour Collections with Fresh New Colors and Designs for Fall 2017

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Durham, N.C. - July 19, 2017

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Since its inception in 2003, Balega’s Hidden Comfort sock has captured the hearts and feet of runners all over the world – making it an instant favorite for performance and the top-selling sock in the run specialty market. For Fall 2017, Balega International enhances its leading Hidden Comfort and Hidden Contour collections and unveils new colorways for men and women.

“We are excited to introduce fun new colors to our original Hidden Comfort and Hidden Contour collections, providing even more colorful options to our customers to better match their personal styles without compromising the socks’ technical performance,” said Tanya Pictor, Vice President of Marketing at Implus Specialty.

Providing harmony in the fit and feel, Balega socks are founded on research, design, technical excellence and durability. Hidden Comfort ($13.00 MSRP) features a newly updated elastane knit throughout the frame of the sock for a fit that hugs the foot. Hidden Comfort socks are engineered with the Balega’s proprietary Drynamix moisture management technology to help keep feet cool and dry while allowing free airflow for maximum comfort, performance and durability.

In addition and unique to all Balega products, both Hidden Comfort and Hidden Contour socks feature a hand-linked toe closure system for a seamless, non-irritating fit along with a reinforced extra deep heel pocket to ensure each sock fits the foot to size.

Offering options for every style, the new Hidden Comfort colors include: Camelia Rose, Blue Radiance, and Legion Blue, as well as two brand new 2-tone color options: Mid Grey/Carbon, and Multi Neon (pictured: Right).

With the same plush cushioning as Hidden Comfort, Hidden Contour (MSRP: $14.00) offers a more structured fit, molded to the contours of your foot. Hidden Contour debuts four new colors and designs for Fall: Cool Blue/Aqua, Sherbet/Bubblegum Pink, Mid Grey/Neon Lime, and Ink/Cobalt.

The new Hidden Comfort and Hidden Contour styles are shipping into specialty retail stores in mid July. Balega’s socks are available for purchase at local run and outdoor specialty retailers, as well as online at Balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

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