PARK CITY, Utah – Backcountry.com sells premium outdoor gear, but, as an online retailer, its customer experience is completely reliant upon and made possible through technology. That puts a lot of weight on the shoulders on the company’s Chief Technology Officer, who, new as of this week, is CJ Singh.
CJ brings with him to Backcountry more than a decade’s-worth of technology prowess teamed with leadership and organizational integration experience earned at some of the country’s leading tech companies. CJ’s unique combination of tech and touch grabbed the attention of Backcountry.com CEO Jill Layfield.
“CJ is a perfect fit for Backcountry,” she said. “He has a signature team-focused management style; he possesses strategic vision; and he has the unique ability to communicate strategy in a way that makes absolute, black-and-white sense to a large team of overachieving engineers. He’s exactly who we’ve been looking for.”
Singh joins Backcountry.com after a two-plus-year stint at Synacor, most recently as Senior Vice President of Technology, where he focused on delivering high-growth products and creating the technology vision to increase the scalability of the business. Prior to that, he spent three years as Director of Engineering and Product Development at Yahoo!, where he was responsible for leading the company’s development centers in Latin America. He’s also an Oracle alum, during which time he was integral in the creation of the now-ubiquitous Electronic Records and Electronic Signature (ERES) product, and was awarded two patents for innovative solutions created for XML record searching and XML-based security models. He holds a Bachelor of Engineering, Computer Science degree from Gulbarga University in India, and earned a Masters in Information Systems Management from Carnegie Mellon University.
“The culture at Backcountry was the most important draw. We work hard and play hard. Everyone is incredibly passionate about what we do,” said CJ. “When you have passionate people, enabled with clear responsibility, following simple processes and building strong cross-functional relationships, you’re going to get the product and technology right. The gear that Backcountry sells is the best there is. The user experience, enabled by technology, will follow suit.”