Promotes Internally to Drive Vision and Growth

Jill Layfield named Chief Operating Officer

PARK CITY, Utah — As their focus on community, customer service, and gear selection continues to drive growth, has announced several internal promotions and management assignments to their team in order to better manage the scale and dynamics of the growing business.

Jill Layfield has been promoted to the new-for-Backcountry position of Chief Operating Officer (COO). Formerly Vice President of Product Management, as COO Jill will be responsible for managing the day-to-day operations of Backcountry and will ensure that their strategy is well communicated, understood, and executed at every level.

In a statement to the company on Thursday, Backcountry CEO Jim Holland and President John Bresee explained the move. “Jill started with us when we were still in the garage in Heber. Since then, through her work in marketing and product management, she has gained a thorough understanding of our business. Those who know Jill know her to be uncommonly energetic and upbeat. Her optimism and enthusiasm are contagious.

“She is a confident, focused leader with the ability to turn complex issues into manageable challenges, and to make any lofty goal achievable through step-by-step processes. One of Jill's greatest strengths is managing people. She is a pleasure to work with because she respects everyone's intelligence and capabilities and she encourages us all to stretch and reach higher in pursuit of our shared goals.”

Other changes announced Thursday include CMO Dustin Robertson adding Corporate Development to his group; CFO Scott Klossner being promoted to CFO/SVP of Supply Chain Operations; and Sam Bruni, formerly director of ODAT division, expanding his responsibilities as the new General Manager of Business Unit Operations.

“We have recognized the need to be a dynamic company with strong leadership,” Holland and Bresee noted. “We are confident that the changes we are announcing today will make Backcountry stronger, better and ready to forge ahead as the best core gear etailer.”

About is an online retailer of high-end outdoor gear. The etailer carries more than 400 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates,,,,,,,,, and is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).




Jill Layfield to become CEO of

On Feb. 1, 2011, Jill Layfield, 36, will begin another chapter in a story that is still being written by becoming the CEO of Co-founders Jim Holland and John Bresee are stepping into new roles: Holland, who is resigning as CEO, will become the executive director more