AYG Underwear Cam App Goes Live on iTunes - SNEWS

AYG Underwear Cam App Goes Live on iTunes

AYG/365’s, a Polarmax brand specializing in high performance underwear, has rolled out a new iPhone app. AYG fans and anyone else with a sense of humor can share ”talking underwear photos” across the web

West End, NC – AYG/365’s, a Polarmax brand specializing in high performance underwear, has rolled out a new iPhone app, just in time for Outdoor Retailer and the dog days of summer.

As part of their larger “Overachieveies” marketing campaign, AYG has created an iPhone app— the AYG Underwear Cam. It allows AYG fans and anyone else with a sense of humor to share ”talking underwear photos” across the web. Take a photo with your choice of AYG underwear, then type in some (possibly compromising) copy into a text bubble. Voila, talking underwear. Pictures can be posted to the AYG website or anyone on your email list. 

Working with Milepost 59 mastermind John Zilly, the AYG team “wanted to create something fun and interactive that incorporated AYG underwear, but wasn’t about the purchase, unbelievably,” said Roger Maxey, National Sales Director for AYG/Polarmax. “We wanted to create a connection between this new brand and its target consumer: The young, active, goal-oriented over achiever who likes to have fun.”

“We’re excited to roll this out just in time for Outdoor Retailer,” said John Zilly, creative director at Milepost 59, creators of the Overachieveies campaign and AYG Underwear Cam iPhone app. “With all those witty “overachieveies” in one place at Outdoor Retailer, we think it’s a great place to launch the app. Could be awesome, could be dangerous. Probably both.”

Log onto: AYG website to see pics that have been uploaded or create one yourself, today.


AYG Website: www.aygunderwear.com (coming August 3, 2011)

iTunes App: http://itunes.apple.com/us/app/ayg-cam/id451380688?mt=8

AYG Facebook page: http://www.facebook.com/pages/AYG/226214767416817

AYG Twitter Handle: @AYGunderwear (coming August 2, 2011)

Polarmax website: http://www.polarmax.com

About Longworth Industries

Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com


Introducing the AYG 365’s Underwear Line

West End, NC – “Wise up and wear something smart on your butt & body,” said Roger Maxey, National Sales Director at Polarmax® and AYG®. “Why strive for outstanding fit and function with all your clothing and gear EXCEPT your underwear?” Maxey asked. “Whether it’s hot and muggy ...read more

AYG 365’s Hands Out $1000 Cash To Underwear Caption Contest Winner

West End, NC– AYG® 365’s, the underwear that makes you better, is proud to announce Blake Tingey of Bluffdale, Utah has won the AYG® 365’s Overachieveies Talking Underwear Contest. Tingey’s creativity prevailed over 850+ entries, landing him $1,000 in cash and the opportunity to ...read more

Polarmax Crowdsourcing AYG 365’s Campaign at Outdoor Retailer 2011

West End, NC – It’s your underwear’s chance to win you $1,000. Longworth Industries, parent company of Polarmax®, All-Year Gear® 365’s (AYG), and XGO® branded apparel is using the unique perspective and creativity of Outdoor Retailer attendees to crowdsource some of the marketing ...read more

Polarmax Taps Milepost 59 For Creative Concepts

West End, NC – Longworth Industries, parent company of Polarmax, All-Year Gear 365’s (AYG), and XGO branded apparel, is partnering with the advertising and branding experts at Milepost 59 to develop creative for a new integrated AYG campaign, to be rolled out at Outdoor Retailer ...read more

Polarmax and AYG 365's Partner with Shopatron

West End, NC (2/21/2012) – Polarmax Technical Baselayers and AYG 365's Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers. “This was the last piece ...read more

AYG 365’s Performance Underwear Stirs It Up At Sturgis

West End, NC (7/25/2012) – All Year Gear 365's (AYG 365's) performance underwear is appealing to a new market and reaching out to the oft-overlooked biker segment at the legendary Sturgis Motorcycle Rally in Sturgis, SD as the Official Underwear of the Broken Spoke Saloon, ...read more

Polarmax Names Agency & Rep of the Year

Robb Sports and Patti Fisher Take Home Top Honors for 2010 West End, NC– Longworth Industries, parent company ofPolarmax,XGO, andAYG 365’sbranded technical base layers, is proud to announceRobb Sportstakes home the Agency of the Year award, and Patti Fisher is named Rep of the ...read more

All-Year Gear365’s (AYG 365’s) Holiday Boxer 24 Pre-Pack

West End, NC – (7/25/2012) – 60% of women shoppers made an impulse purchase in 2011, and the driver for 88% of those impulse purchases was sale pricing1. Polarmax® technical base layers wants to help their retailers sell more this holiday season with the introduction of ...read more

Longworth Industries Hires Lauren Price As Marketing Product Manager

West End, NC -- Longworth Industries, manufacturer ofPolarmax®, AYG™andXGO®branded apparel, is extremely pleased to announce the addition of Lauren Price as Marketing Product Manager, effective immediately. In this new role created for Ms. Price, she will assume the ...read more