As part of their larger “Overachieveies” marketing campaign, AYG has created an iPhone app— the AYG Underwear Cam. It allows AYG fans and anyone else with a sense of humor to share ”talking underwear photos” across the web. Take a photo with your choice of AYG underwear, then type in some (possibly compromising) copy into a text bubble. Voila, talking underwear. Pictures can be posted to the AYG website or anyone on your email list.
Working with Milepost 59 mastermind John Zilly, the AYG team “wanted to create something fun and interactive that incorporated AYG underwear, but wasn’t about the purchase, unbelievably,” said Roger Maxey, National Sales Director for AYG/Polarmax. “We wanted to create a connection between this new brand and its target consumer: The young, active, goal-oriented over achiever who likes to have fun.”
“We’re excited to roll this out just in time for Outdoor Retailer,” said John Zilly, creative director at Milepost 59, creators of the Overachieveies campaign and AYG Underwear Cam iPhone app. “With all those witty “overachieveies” in one place at Outdoor Retailer, we think it’s a great place to launch the app. Could be awesome, could be dangerous. Probably both.”
Log onto: AYG website to see pics that have been uploaded or create one yourself, today.
AYG Website: www.aygunderwear.com (coming August 3, 2011)
iTunes App: http://itunes.apple.com/us/app/ayg-cam/id451380688?mt=8
AYG Facebook page: http://www.facebook.com/pages/AYG/226214767416817
AYG Twitter Handle: @AYGunderwear (coming August 2, 2011)
Polarmax website: http://www.polarmax.com
About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com