West End, NC– AYG® 365’s, the underwear that makes you better, is proud to announce Blake Tingey of Bluffdale, Utah has won the AYG® 365’s Overachieveies Talking Underwear Contest. Tingey’s creativity prevailed over 850+ entries, landing him $1,000 in cash and the opportunity to have his wit integrated into the AYG® 365’s Overachieveies marketing campaign.
The winning AYG® 365’s Talking Underwear contest entry: “I’m not a chipmunk, but I want to keep my nuts dry.”
“Blake has a future in marketing,” said Roger Maxey, Director of Sales at Polarmax. “His entry was exactly what we were looking for: A fun, edgy comment that speaks to what AYG® 365’s underwear can do for you.” Maxey continued, “AYG® 365’s is all about comfort and performance, and Blake’s comment nailed it right on the head, no pun intended. It wasn’t easy picking a winner, and we had an incredible amount of fantastic entries, but when you combine nature, performance and nuts, you can’t go wrong.”
The Talking Underwear Contest hosted at OR Summer Market was part of the larger AYG® 365’s “Overachieveies” marketing campaign, which features an integrated creative, social, mobile and advertising in an effort to connect directly with consumers on an emotional level, speaking to the fun and irreverence of the brand.
Just because the contest is over, doesn’t mean the free entertainment has to be. Download the iPhone Underwear Cam app today and show what you think your underwear is saying: http://itunes.apple.com/us/app/ayg-cam/id451380688?mt=8.
A list of runner-up entries will soon be available on www.aygunderwear.com.
AYG® 365’s Website: www.aygunderwear.com
AYG® Cam iTunes App: http://itunes.apple.com/us/app/ayg-cam/id451380688?mt=8
AYG® Facebook page: http://www.facebook.com/pages/AYG/226214767416817
AYG® Twitter Handle: @AYGunderwear
Polarmax website: http://www.polarmax.com
About AYG® 365’s
AYG® 365’s is a collection of incredibly comfortable Men’s and Women’s underwear tops and bottoms featuring breakthrough performance fabric TransDRYTM Cotton and Polarmax’s proprietary Tech Silk and 4-Way Stretch. New styles available at retail February 2012. http://www.aygunderwear.com
About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG® 365’s branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at http://www.polarmax.com