Aventura's Spring/Summer 2008 Features Eco-Friendly Organic Fabric

Aventura has expanded its Spring/Summer 2008 line to include a greater number of items made from organic fabrics including bamboo, hemp and organic cotton.
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MEDIA NOTE: Please contact Scott Walquist at scott@kps3.com or 775-686-2116 to receive high-resolution images of the Aventura clothing line. Aventura is located at booth #31041 at Outdoor Retailer Summer Market.

Reno/Sparks, Nev. – With the success of the 2007 Aventura line of organic clothing, the women's clothing company has expanded its Spring/Summer 2008 line to include a greater number of items made from organic fabrics including bamboo, hemp and organic cotton. Aventura also utilized eco-friendly recycled polyester in a number of their items.

“Aventura has made a conscience effort to be even more eco-friendly with our clothing line with each and every season and women are responding incredibly to organic pieces that still offer our trademark vibrant colors and imaginative design features,” said Tom Williamson, vice president of marketing of Aventura. “The sustainability of this new line is something we are very proud of and take very seriously. We are committed to making a smaller eco-footprint.”

In its third spring season, Aventura has seen its popularity continue to grow and gain momentum. The line's success has been attributed to its “cute” and colorful nature while remaining functional and comfortable. Aventura utilizes organic fabrics and fibers, UPF sun protection, chlorine safe materials and stretch materials in its clothing while remaining aesthetically pleasing with bright colors, unique prints and easy to match styling.

“Aventura has been created for active women, by active women,” said Desiree Amor, Aventura clothing designer. “We have engineered Aventura's clothing to be comfortable, fun and functional. Also, if our customers buy within a specific group of items, they can't go wrong with mix and matching our items.”

Aventura has also seen the popularity of its swimwear increase since they introduced their first water-friendly items in 2007. With the demand increasing, the line has increased its swimwear to include more swim tops, briefs, board shorts and skirts, water tees and water skirts. All swim items in the Aventura line are made with UPF protected material and use the line's “cute” and unique designs and colors.

Featured Items:

The Kaiya Dress is a chlorine safe item that is perfect for the beach and other outdoor adventures. Made with 80 percent nylon and 20 percent spandex, the dress contains a shelf bra and fits to maximum comfort while remaining cute with a unique print on a vibrant blue radiance color. Designed to dry quickly, the Kaiya Dress is also made with UPF to prevent sun exposure and protect skin.

Made with 67 percent bamboo, 28 percent organic cotton and 5 percent spandex terry, the June Hoodie is eco-friendly and very cute. The pullover hoodie is available in three colors including white, whispering blue and butterfly. Designed with a kangaroo pocket, the June Hoodie is self stitched to include a distinctive contrast id colors.

Described as an “attitude” shirt, the Sierra Short Sleeve is made with 97 percent organic cotton and three percent lycra. This pullover shirt contains raw edge detail in the collar to give it a strong personality while exuding confidence. The Sierra Short Sleeve is available in four colors including stormy sea, oyster gray, shitake and golden ochre. With the use of the lycra, the shirt also stretches to fit the body and supply great comfort and the best look possible.

Designed with a unique pattern of colors, shapes and swirls, the Rochelle Short Sleeve is made with 90 percent recycled polyester and 10 percent spandex. This travel savvy item is ultra soft for great comfort, and contains a stretch component that will supply the best fit possible. The Rochelle Short Sleeve is also UPF protected for sun protection and will dry quickly if wet. Available in two color schemes including sky blue and lilac sachet, the shirt packs down to almost nothing allowing for a great amount of suitcase space.

Considered one of the strongest fabrics in the world, hemp is being utilized for the first time in Aventura's clothing line. The Hillary Capri is made from 55 percent hemp and 45 percent organic cotton. This pant remains in the Aventura mold of maximum comfort while supplying a great fit. With a 24 inch inseam, the Hillary Capri includes a removable belt and is available in three colors including black, limestone and shitake.

Created with a mechanical wrinkle for a fun and distinctive look, the Bethany Short Sleeve was designed with two color schemes including chipotle with oyster gray and desert sage with mallard. Made with 65 percent recycled polyester and 35 percent rayon, the short also has a floral outline print that wraps from the front of the short around to the back.

ABOUT SPORTIF USA AND AVENTURA
Founded in 1965, Sportif produces men and women's sportswear designed to be comfortable and effective. Their original designs are infused with rich colors and authentic prints inspired by the company's home in the Sierra Nevada. The Aventura clothing line was launched by Sportif in 2005 to help accommodate the demand and popularity of their women's clothing line.

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