Reno, NV – September 17, 2018 – Family-owned and operated, active lifestyle brands Aventura and Ecōths are thrilled to partner with the Continental Divide Trail Coalition (CDTC) as the official clothing sponsors. Both eco-conscious brands will outfit the entire CDTC staff with sustainable and adventure-ready styles for them to wear at events and in the office.
Aventura and Ecōths’ collections include styles that are comfortable enough for all day wear and stylish enough for the CDTC staff to look professional at events. Many of Ecōths’ styles are made from a Coolmax™️/organic cotton blend combining comfort and performance for those who want an alternative to the 100% synthetic fabrics often seen in outdoor wear. Additionally, Aventura’s Adira collection offers athleisure options perfect for everything from hitting the trail to hitting the local coffeeshop.
“Both Aventura and Ecōths have deep roots in the outdoor industry going back to the beginnings of our parent company, Sportif,” said Tom Williamson, Vice President of Sales and Marketing for Aventura and Ecōths. “We’re delighted to give back to the outdoor community by partnering with an organization who is dedicated to stewardship, outreach, and education for one of the most popular long trails in the country.”
The CDTC’s mission is to complete, promote, and protect the Continental Divide National Scenic Trail by building a diverse trail community, providing up-to-date information to the public, and encouraging the stewardship of the Trail, its corridor and surrounding landscapes.
“We were looking for a clothing sponsor that shared our commitment to protecting the environment and incorporating sustainable practices,” said Lauren Murray, CDTC Development Plan Manager. From using organic cotton, Lenzing Modal®, recycled polyester and hemp fabrics to working with Fair Trade™️ factories, Aventura and Ecōths are dedicated to using lower-impact materials and being a sustainable company in all aspects of their business.
“We knew Aventura and Ecōths would meet all of our desired requirements, all while still keeping CDTC staff looking cohesive and professional, and outfitting us in clothing that we enjoy wearing both on and off the job,” said Murray. “We’re thrilled to be working with partners just as committed as the CDTC is to protecting our planet.”
With a legacy that dates back to 1965, family-owned and operated Aventura has been creating stylish and comfortable women’s clothing with a low environmental impact since 2006. Based in the Sierra Nevada Mountains, Aventura is passionate about making conscious choices, such as using sustainable materials and partnering with Fair Trade Certified Factories. Aventura thrives in a supportive, family-oriented culture where the little details of life and clothing are cherished aventuraclothing.com.
A harmonious blend of Eco and Ethos, Ecōths is unparalleled in its combination of unique styling details, sustainable fabrics and approach to being a brand with a true soul. Based in the Sierra Nevada Mountains, Ecōths is passionate about making conscious choices, such as using sustainable materials and partnering with Fair Trade Certified Factories. For every Ecōths garment purchased, three meals will be provided to someone in need through regional food banks. Ecōths mission is simple; bring together the triple bottom line of People, Planet and Product. Since 2014, Ecōths has donated 350,000 meals. At Ecōths, ECO is our ETHOS.
The CDTC was founded in 2012 by volunteers and recreationists hoping to provide a unified voice for the Trail. Working hand-in-hand with the U.S. Forest Service and other federal land management agencies, the CDTC is a non-profit organization supporting stewardship of the CDT. The mission of the CDTC is to complete, promote and protect the Continental Divide National Scenic Trail, a world-class national resource. For more information, please visit continentaldividetrail.org.