Avenir USA Launches First-Ever Website with Info & Accessories for All

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SEATTLE (November 15, 2010) – Avenir is pleased to announce the launch of its web site to allow easy access for consumers to the broad array of exciting product we offer. For 2011 Avenir will offer one of the industry's most robust and well-designed collections. The entire offering of waterproof bags, gloves, bike lights, bike components, pumps and more for every type of riding is available for perusing and purchase on Avenir's first-ever website launched this month.

“Avenir has a great heritage for high quality, innovative cycling products developed to improve the rider's experience on the bike,” said Chris Speyer, Vice President Product Development and Marketing at Raleigh America, which operates the brand. “The web site is a key tool for us in driving awareness of the continuous improvements we are making to the Avenir product line and brand. Our new line of water-proof bags, pumps, lights and gloves are some of the best products we've ever offered – and the site will definitely help to raise awareness.”

Avenir also offers a full line of saddles, lights, locks, pumps, bags, baskets, tools and many other accessories for building and maintaining bikes in the shop, on the road or on the trail. For the full offering of accessories, please visit avenirusa.com.

About Avenir USA: Avenir is a member of the Raleigh America family of brands based in Kent, Wash. For more than 120 years, Raleigh has designed and engineered bikes for casual and competitive riders around the world making it one of history's most recognized and influential bicycle companies. Today's Raleigh's fuse advanced technology with proven performance standards and an unparalleled heritage that results in a wide range of bikes to exceed each rider's style and goals. To view the 2011 collection of road, mountain, hybrid, cyclo-cross and cruiser bikes for men, women and children, visit www.RaleighUSA.com.

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