Austin Canoe and Kayak Culminates 'Pink Campaign' with Donation to Breast Cancer Research Foundation


Austin, Texas (November 11, 2014) - Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, will donate $1,435.72 to the Breast Cancer Research Foundation (BCRF). These funds were raised as a part of ACK’s pledge to donate 5 percent of sales generated from the sale of select products offered in pink that were sold throughout the month of October to support breast cancer research.

“We are grateful to our customers who embraced this campaign,” said Steve Messana, President and co-owner, ACK. “ We are excited about the enthusiasm that the campaign generated and next year we plan to offer even more merchandise for this campaign in order to increase our donation.”

BCRF’s mission is to achieve prevention and a cure for breast cancer. The organization provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Breast cancer is one of the leading health crises for women in the United States, and one in eight women will be diagnosed with breast cancer in their lifetime. There is currently no known cure for breast cancer, and its early diagnosis is critical to survival.

Messana said that the most popular pink product in October was the Yeti Limited Edition Pink Roadie and Tundra Coolers, which sold out halfway through the campaign.

“Yeti’s pink Roadie 20 and Tundra 45 coolers were a huge draw in this campaign and we salute Yeti for their participation in this cause with these coolers,” said Messana. “It’s amazing how far breast cancer awareness has come and we are honored that ACK can assist with this donation.”

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About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at and and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Kendall Shiffler at 512-318-2941, or email