Audace Lunettes and Rudy Project North America Enter Exclusive Canadian Optical Sales Agency Agreement

Audace Lunettes announced an exclusive partnership to represent Rudy Project Technically Cool Eyewear within the Canadian optical market. The partnership with Audace demonstrates Rudy Project’s strong commitment to growing the Rudy Project Authentic Sun Rx Program in Canada.
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(Montreal, CANADA) - Audace Lunettes announced an exclusive partnership to represent Rudy Project Technically Cool Eyewear within the Canadian optical market. The partnership with Audace demonstrates Rudy Project's strong commitment to growing the Rudy Project Authentic Sun Rx Program in Canada.

The experience and expertise of Audace will be essential in increasing sales in the Canadian optical market, offering Canadian Eyecare Professionals an exciting opportunity to partner with the leader in Sport Rx Eyewear.

Audace will support retailers with their base of loyal sales reps, brand enhancement strategies and implementation of creative sales support programs to increase consumer and athlete recognition of the Rudy Project brand as a leader in Sport Rx. This specialized approach will highlight the Rudy Project difference and educate Canadian optical retailers on ways to position the brand to their customers and increase sell-though.

“The Rudy Project line is an impressive addition to our existing line of products and will be strongly represented within the Canadian optical market,” President of Audace Lunettes, Mr. Alain Lachambre mentioned. “Opticians now have an exceptional opportunity to gain from this growing market. Increasingly, consumers and athletes alike are requesting a quality product that will protect their eyes without compromising their ability to perform their favourite outdoor sports or activities.”

Rudy Project North America is equally excited about the partnership. “We have a huge passion for delivering precision craftsmanship, innovation, technology, quality and value,” said Rudy Project President, Paul Craig. “And our partnership with Audace will assist in sharing this passion with the Canadian Market, effectively keeping Rudy Project at the forefront of the Sports Rx industry in North America.”

About Rudy Project:
Rudy Project provides exceptional sunwear and RX eyewear solutions for athletes, designing and manufacturing high-tech sunglasses, goggles, helmets and accessories. Applying science, advanced materials and computer technology, Rudy Project creates functional, aesthetically superior and technologically advanced products.
http://www.rudyprojectusa.com/

For more information on the Rudy Project eyewear line, please contact Audace Lunettes at 1-866-867-8888 or visit our website at www.audacelunettes.com.


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