Atwater Carey Launches New, User-Friendly Website

Atwater Carey®, the most trusted name in wilderness medicine, has launched a new Website at

Atwater Carey®, the most trusted name in wilderness medicine, has launched a new Website at The updated site incorporates new product images and intuitive navigation to make it a more helpful and easy-to-use online resource for outdoor adventure seekers. Additional highlights include expanded lists of first aid kit contents as well as single-click access to Atwater Carey's exclusive “Ask the Expert” feature. This helpful service allows consumers to submit questions to health and safety experts, including Buck Tilton, author of more than 35 books on wilderness medicine and one of the world's premier outdoor authorities.

“We redesigned the Atwater Carey site so that anyone heading outdoors can easily learn more about the breadth of first aid kits we offer,” said Mike Kermendy, director of marketing for Wisconsin Pharmacal, the parent company of Atwater Carey. “Plus, the Internet is such a visual medium, we really felt it was important to show images of every kit we manufacture as well as the contents of each kit. That way, consumers can quickly familiarize themselves with all of their options before visiting their favorite outdoor retailer.”

The new site, which went live in late July, also provides a list of retailers for those interested in purchasing a new Atwater Carey kit. In addition, a media resource center is offered so writers and editors can secure press releases, view recent articles featuring the Atwater Carey brand and easily contact company spokespeople for additional information.

Atwater Carey is an industry-leading manufacturer of premium, activity specific first aid kits. The company's products are crafted of the highest quality materials to ensure greater longevity and durability for both indoor and outdoor use. Additional details about Atwater Carey's complete product line can be obtained by calling 1-800-558-6614 or by visiting the company's new Website at


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