Atwater Carey and Potable Aqua Support Save the Poles Expedition

Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, are proud sponsors of the Save the Poles Expedition.

Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, are proud sponsors of the Save the Poles Expedition. Artic explorer Eric Larsen is planning the expedition for 2009, when he will attempt unsupported voyages to Mt. Everest as well as the North and South Poles within a continuous 365-day period – a never before attempted feat. Larsen will utilize Atwater Carey and Potable Aqua products during the expedition and will then provide valuable performance feedback to Wisconsin Pharmacal Company, the manufacturer of both product lines.

“Needless to say, we're very excited to be a part of this first-of-its-kind expedition,” said Mike Kermendy, director of marketing for Wisconsin Pharmacal Company. “Eric is a world-class explorer and a wonderful advocate for the Atwater Carey and Potable Aqua brands. Our participation in Save the Poles offers an invaluable opportunity for our products to be utilized under the most extreme conditions and allows us to support this groundbreaking journey that will help preserve these great frozen places.”

Eric Larsen has spent his entire life in pursuit of wilderness. As a dog musher, white water canoe guide, backcountry ranger, competitive cyclist and educator, he has adventured throughout northern Minnesota, the American West, Alaska and the Canadian Arctic. With training as both an educator and biologist, Larsen brings a unique blend of experience to his expeditions. He is also a dynamic and animated speaker, who has helped build awareness of numerous environmental issues while transporting his audiences to the most remote corners of the earth.

Wisconsin Pharmacal is a world leader in outdoor health and safety products. The company's complete brand portfolio includes Potable Aqua® water purification tablets, StingEze® insect bite relief products, Atwater Carey® first aid kits, Reflect® sunscreen and BAITMATE® fish attractants and wipes. The company is also a contract manufacturer of Repel® and Cutter® brand insect repellents.


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