Ogden, UT - Dec 8, 2017
Atomic is global no.1 in skis and no.2 in boots – and with our complete Backland range for the backcountry we’re now the fastest growing touring brand. So what’s new for 2018/19? First the big one – we’re launching our Shift binding, a genuine game-changer with complete touring and alpine capability. And second we’ve taken HRZN tech from the Bent Chetler and added it across the Backland ski range, for even better performance in powder.
ONE COMPLETE RANGE FOR THE BACKCOUNTRY
Bringing more than 60 years of skiing experience to the backcountry, Atomic has added all its alpine knowledge and a whole load of smart technology to its backcountry range. The result is a comprehensive collection of skis, boots and gear for ski running, ski touring and freeride. And for 2018/19 we’re proud to back that up with the next step in Backcountry binding technology: Atomic Shift.
ATOMIC SHIFT: THE FIRST COMPROMISE-FREE BINDING
Our Shift binding shepherds in the next generation of freeride capability – and is the binding that freeriders and all-mountain skiers have been telling us they’ve been waiting for. It’s the first ever binding that’s a genuine tech binding for touring – but then shift to ski mode and it turns into a genuine freeride binding for the way down, with a TÜV certified Alpine heel and toe that’s compatible with all ISO boot norms on the market. For the first time you don’t need to compromise! No hiking with frames. No skiing with pins. One binding for all your touring and alpine days.
BACKLAND SKI SERIES: NOW WITH HRZN TECH
Over the past few years our Backland series has proved super popular among tourers from newcomers to seasoned pros, because it’s strong and technical but really easy to use. This year we’re making one tweak to the range by adding HRZN tech to the tip – to make it even more fun and easy to handle on the way down. HRZN tech was invented for our iconic Bent Chetler freeride stick – developed with freeski legend Chris Benchetler. It adds roughly 10% more surface area around the tip of the ski for extra floatation and better tracking through chop, making the hike out to the deep stuff even more worth it!
BE THE FIRST TO WIN THE PERFECT FREERIDE SET-UP: BACKLAND, SHIFT AND HAWX
We give away a perfect setup of Shift MNC 13 bindings, Backland 107 skis and Hawx Ultra XTD 130 boots before the Shift bindings hit the market. This setup answers everything freeriders and all mountain skiers have been waiting for.
Consumers can register on atomic.com/shift. The raffle will be on from December 8, 2017.
Find more details on the new Shift binding under atomic.com/shift and a video on bit.ly/Atomic_Shift