FOR IMMEDIATE RELEASE
Media Contact: Joe Johnson | Joe@outsidemedia.com
The Mountain Academy was created in partnership with world’s foremost snow safety organizations
Ogden, Utah - December 7, 2015 - Atomic and Salomon, two of the world’s leading ski brands, have partnered to create Mountain Academy. Developed in collaboration with WePowder, Mountain Academy brings together elite mountain experts to offer in-depth, online snow safety education through digital instruction.
Through a series of high-quality videos, pictures, animations and self-tests, Mountain Academy students gain fundamental knowledge in snowpack variables, identifying different types of avalanches, basic information about rescue tools and techniques. The curriculum has been developed through partnerships with top experts in avalanche education including: AIARE, the foremost avalanche curriculum organization running programs in South America, Europe and the US, UAC, NWAC and CAIC. Users are self-tested as they go, reinforcing the information they’ve learned. Curriculum is accessible via a direct payment of $29 or through purchasing Atomic Backland and Automatic products or Salomon Quest and MTN products. All proceeds from Mountain Academy are directed to the North American Mountain Academy Fund to help benefit local forecasting centers and avalanche organizations.
“The ideal way to get the best lines and stay safe in steep terrain is to know something about avalanches,” says Paul Diegel, executive director of the Utah Avalanche Center. “Mountain Academy is a great new way to start learning how to make smart decisions in the backcountry.”
Mountain Academy is built around two online courses. Course One develops skiers’ awareness when interested in traveling out of bounds, explaining the essentials about snow safety, necessary equipment, various dangers in the backcountry and how to avoid them. Course Two gives skiers information they need to go deeper into the backcountry. It’s a continuation of Course One (which is recommended to complete first), and provides more in-depth information on types of snow, avalanche situations and terrain characteristics seen when participating in backcountry travel.
“As Salomon and Atomic are developing more and more equipment designed to help people access backcountry terrain with greater ease, we think it’s crucial for us to also equip people with an understanding of the risks associated with backcountry skiing,” said Evin Catlett, senior digital marketing manager for Salomon and Atomic in the Americas. “We want to provide people with a way to start educating themselves and hope that as they advance through Mountain Academy, that it will only further their interest in increasing their knowledge, and drive them to sign up for an in-person snow safety class in their area.”
Mountain Academy is not meant to replace avalanche safety and gear training, but rather supplement it and direct participants to sign up for an in-person course in their area.
For more information visit:
- Atomic Mountain Academy - mountainacademy.atomic.com/us
- Salomon Mountain Academy - mountainacademy.salomon.com/us
Atomic was born in the Austrian Alps in 1955, and more than 60 years on we’re still here. Over the years our equipment has raced to the top of every ski podium, reached the peak of Everest, and taken on every type of skiing you could think of. We’ve helped skiers go higher in the half pipe, further in the backcountry, faster on piste and longer on the cross-country track. And the secret to our success? The know-how and passion of our employees and athletes. Skiing is an essential part of our lives. It’s in our blood. And every product we make is fueled by this passion for the sport we all love. Skiing doesn’t just shape how we design and deliver our products. It inspires and defines us. It always has and always will. www.atomic.com
Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.comwww.salomonfreeski.com