Atmosphere Studios Wins Three Awards at Outdoor Retailer

The CamelBak Products exhibit designed by Atmosphere Studios won the SNEWS Top BOB Award for the best overall booth at Outdoor Retailer Summer Market 2009.

Press Release
For Immediate Release

ATMOSPHERE Wins Three Awards at Outdoor Retailer

Salt Lake City, August 17, 2009 - The CamelBak Products exhibit designed by Atmosphere Studios won the SNEWS Top BOB Award for the best overall booth at Outdoor Retailer Summer Market 2009. Atmosphere was also recognized for the award-winning Keen and GoLite exhibits at this summer's show.

The best in show environment was designed and produced by Atmosphere Studios and driven by CamelBak's vision. This success was the result of a collaborative effort, from the CamelBak CEO to the field services coordinator, where their internal team guided the award-winning design/build process and Atmosphere listened and delivered. "The new exhibit creates a look and feel with brand purpose and product presentation continuity that reinforces CamelBak's premier market position," said Kurt Damschroder, Atmosphere Studios' Design Director.

The exhibit elements and components flow seamlessly in an extremely functional configuration, while presenting a clear market message: "push beyond your limits with hydration" with CamelBak products. The challenge was to express CamelBak's mission through the exhibit architecture and the central WaterWall feature did just that. Water percolates through a curving 16 foot high x 36 foot long chain maille wall in a demonstration of how water diffuses through the human body. The Hydration Station, hand-crafted bent-wood product displays, flexible one-off merchandising and tactile materials all added to the winning solution, the SNEWS article cited "drama, functionality, personality and cool ideas" in describing the CamelBak exhibit.

Keen won the Déjà Vu award for their continued focus on the environment, by recycling and re-purposing components in their exhibit. Atmosphere manages the existing exhibit properties and along with Keen's great creative resources, produces new sustainable elements that are warm and inviting; SNEWS remarked, "The exhibit was comforting."
GoLite earned an honorable mention, as they reconfigured their exhibit with fresh visual merchandising, introduced their on-line product presentation and utilized soy-based mannequins, just another example of their company's eco-initiative. Atmosphere is proud to assist in the integration of GoLite's existing properties with the design/build of new elements based on the priorities in their event marketing efforts.

Who is Atmosphere Studios? Atmosphere Studios specializes in creating innovative environments for events, trade shows, corporate spaces and InStore programs. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been impressing clients with their unique approach to creating remarkable environments since 1997. Recent installations from Paris to Bangkok and New Delhi have expanded the global reach of Atmosphere's work. Partners Tom Jennings (Founder), Kurt Damschroder (Design Director), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) have quietly celebrated Atmosphere's twelfth anniversary and the growth built over the past several years. These latest awards underscore the ongoing transformation of Atmosphere into a leading design and production firm with a worldwide reputation for excellence.

Contact: Tom Jennings
(801) 573.3302


Atmosphere Studios' booth designs win industry awards yet again

Salt Lake City, April 10, 2006 – They've done it again! Following an unprecedented award-winning year in 2005, Atmosphere Studios has started 2006 off by securing SNEWS® Top BOB at Outdoor Retailer Winter Market in Salt Lake City and the Most Innovative Booth Award at the more

Atmosphere Studios Creates Outdoor Retailer's Top BOB Winners

Atmosphere Studios Creates Outdoor Retailer’s Top BOB Winners The Best of Booth winners were selected by SNEWS at Outdoor Retailer Summer Market 2013 and the two top awards were earned by Atmosphere clients. Mammut won the Overall BOB award for their best-in-show exhibit, while more

Atmosphere Studios Celebrates 15 Years

Salt Lake City, July 27, 2012 – Atmosphere is celebrating their 15th anniversary on August 1st and the party is all about gratitude for the clients who have empowered this design/build firm to create so many world class branded environments. Atmosphere opened in Salt Lake City in more

Trade Show Design/Build Firm Atmosphere Studios Takes Home Two New Awards!

Salt Lake City, Utah – Atmosphere Studios has done it again, taking home awards in August from both the World Shoe Association (WSA) and the Outdoor Retailer Summer Market shows. The new Keen Footwear exhibit won the Most Innovative Design Award at WSA and the SNEWS® Top BOB more

Design/Build Firm Atmosphere Studios Unveils New Exhibit at ORSM

Scarpa is excited to announce the debut of their new exhibit at next month's Outdoor Retailer show. Scarpa has once again decided to collaborate with Salt Lake City's Atmosphere Studios to create a trade show presence for their venerable brand. The exhibit's strong brand identity more

SNEWS / Outdoor Retailer Merchandising Tour For Exhibitors Invites Atmosphere

Salt Lake City -- SNEWS Merchandising Editor,Sharon Leicham will lead two show floor Merchandising Tours at Outdoor Retailer on August 4th with a focus on the needs of retailers and exhibitors. Atmosphere Studios is honored to have been asked to join Sharon on her discovery. more

Atmosphere Launches AltShift

Salt Lake City, July 15th, 2009 - Atmosphere Studios LLC, a premier design/build & field services provider for exhibits, events and interiors, is proud to announce the launch of Atmosphere AltShift. This new entity has an “eco-only” mission to provide clients with sustainable more


Outdoor Retailer Summer Market 2009: SNEWS BOB Awards

A company’s booth reflects its personality and its core values, while also serving the needs of its customers. Just as important as the showcase for new gear and product, a trade show also shows off the efforts of many exhibitors to upgrade, redesign and otherwise rethink their more


Outdoor Retailer Summer Market '07: SNEWS® BOB Awards

It took a lot more pizzazz to attract attention at Outdoor Retailer Summer Market 2007 because everything about the booths was better than in past years. It's obvious that exhibiting companies are spending more time and attention in planning their booth presentations. A great more