Atlas Snow-Shoe Company Hosts ‘Join the Cold Front Challenge’

Facebook fans to vote for worthy non-profit or public school to win fleet of snowshoes

SEATTLE (March 22, 2013) – In keeping with their ongoing commitment to growing the sport of snowshoeing, Atlas Snow-Shoe Company is hosting the Join the Cold Front Challenge. The Challenge is a call to action, encouraging the Atlas online community to vote for the non-profit or K-12 public school they’d like to see receive 12 donated pairs of Atlas and Elektra 10 Series Snowshoes.

Non-profits and K-12 public schools have the opportunity to submit their organization until April 5, 2013 through the Atlas Join the Cold Front Challenge Facebook page. Atlas fans will have the opportunity to vote from April 8 – 18, 2013.

“Through Atlas’ various outreach programs we have had the opportunity to witness the positive impact outdoor activity and education can have,” said Connor Folley, Marketing Manager, Atlas Snowshoe Company.

“The Join the Cold Front concept arose from our ongoing commitment to reaching new users, and is an effort to encourage winter enthusiasts to advocate for exploring winter on foot, and help share the thrill of snowshoe adventure.”

The non-profit or public school that receives the most votes will receive the 12 pairs of Atlas 10 Series Snowshoes!

To enter the Atlas Join The Cold Front Challenge or view the promotions rules and conditions visit:

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. For more information on Atlas news and products, visit