Atlas Launches Aspect Backcountry Snowshoe at OR Winter Market 2011

Company Introduces the New Backcountry Adventure Snowshoe
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SEATTLE, Wash. (Jan. 20, 2011) – Atlas Snow-Shoe Company introduces the new Aspect backcountry adventure snowshoe. Specifically engineered for the demands of the backcountry user, its revolutionary construction, innovative features and aggressive traction provide unparalleled performance for the most demanding terrain.

Innovative new ReactiV-Trac™ construction integrates Atlas’ signature Spring-Loaded™ Suspension (SLS) with aggressive perimeter traction, providing uncompromising performance for technical terrain and the firmest snow. Collapsible PackFlat™ bindings unfold and compliment the lightweight low-profile frame shape for easy packing.

The new Atlas Aspect is a reliable addition to any mountaineer, ice climber or backcountry snowboarder’s kit for going deep and getting home safe.

FEATURES:

·ReactiV-Trac™ construction features aggressive sawtoothed perimeter traction for deep purchase.

·Integrated elliptical nose facilitates comfortable articulation of Atlas Spring-Loaded™ Suspension.

·Unsurpassed fore and aft traction allows for independent engagement of the snow directly underfoot, no matter how rough the terrain.

·Heel lift bar eases calf fatigue on steep ascents.

·Streamlined Inifinity Decking maximizes surface area in a unique, low-profile attachment.

·Easy to stow, featuring a shallower nose angle and the PackFlat™ binding.

·PackFlat™ binding accomodates larger snowboard or mountaineering boots, is fully field-replacable.

·Includes Atlas BC Utility Strap for on-mountain emergencies.

Atlas Aspect available in 24 and 28” MSRP $269.95

Visit us at Outdoor Retailer Winter Market Booth# 34113

ABOUT ATLAS SNOW-SHOE COMPANY

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. For more information on Atlas news and products, visit www.AtlasSnowshoe.com

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com or call 206-805-4800, x 2888.

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