DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new year. It will be sold for a limited time on and Amazon starting January 5.

“As we kick off 2021 and our consumers start the year with a renewed focus on their fitness routines and nutrition, we wanted to bring back our fan-favorite in Strawberry to keep things fresh and reward them for their dedication to hard work,” said Paul Vraciu, General Manager at Ascent. “The last time we launched strawberry, it sold out extremely quickly and we are excited to bring this flavor back for a limited time.”

Black Ascent logo on white

Since launching in 2016, Ascent has quickly become one of America’s fastest growing sports nutrition companies with their line of clean products. Additionally, Ascent has the highest consumer rating among the Top 20 Whey protein brands on Amazon. Based in Denver, CO and family owned,

Ascent is one of the only sports nutrition brands that produces the protein themselves - filtering it in their own facilities and sourcing the milk from local dairy farmers in Northern Colorado. Ascent Protein is trusted by some of the world's most dominant athletes, including All Pro running back, Christian McCaffrey, 2x CrossFit Games Champion, Katrin Davidsdottir, and is the first-ever performance nutrition partner of USA Weightlifting.

Ascent continues to innovate and earlier this year, launched a Recovery Water product with 20G of Protein and only 100 calories with zero artificial flavors or additives. Unlike many other thick and chalky protein beverages on the market, Ascent’s Recovery Water is a water-based beverage and easy to drink. Ascent looks forward to launching new product lines and flavors in 2021.

Media Samples available upon request.

About Ascent Protein

Ascent Native Fuel® is the benchmark in protein purity and is The Official Sponsor of Hard Work®. Drawing from 30 years of experience making protein, Ascent only uses milk from trusted dairy farmers and filters the protein in its own facilities. Ascent uses zero artificial ingredients and avoids harmful steps such as “bleaching.” Aligning with the admirable qualities in the athletes that Ascent serves -- going that extra mile, completing an extra set and never backing down from a challenge – Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit



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