Gore unveils newest version of GORE-TEX® Active fabric, along with a new paradigm in weather-protective running shoes, GORE® Invisible Fit.
ELKTON, MD - July 12, 2017
As outdoor activities trend toward higher-energy, fitness-focused pursuits done in shorter periods of time, W.L. Gore & Associates, the company that created the category of waterproof/breathable, continues to lead the way forward in technical fabric and footwear innovation for demanding situations.
Adding to its arsenal of GORE-TEX® fabrics built for different kinds of athletic demands, Gore unveils the next generation of GORE-TEX® Active fabric, its most breathable 3-Layer product, blending excellent breathability with Gore’s renowned waterproof and durability standards. It is also introducing GORE® Invisible Fit, a new way to build a waterproof, breathable GORE-TEX® running shoe that results in unparalleled comfort, fit and performance in weather-protective running footwear.
Gore will highlight both technologies, along with other recent fabric and footwear innovations, at booth 33039 at the upcoming Outdoor Retailer show, July 26-29, in Salt Lake City, Utah.
New Generation of GORE-TEX® Active fabrics
New GORE-TEX® Active fabric significantly improves comfort and durability over the current version of 3-Layer Active, while reducing weight by 20 percent – all while maintaining the Gore standard for waterproofness and breathability, the market’s leader.
Designed for the intense aerobic demands of athletes and ideal for done-in-a-day activities, GORE-TEX® Active offers a completely new combination of face fabrics, membrane construction, and backers, each assessed individually to improve collective performance. Active delivers the waterproof and windproof performance of a hard shell with the next-to-skin comfort of a soft shell.
“Making an already outstanding technology like GORE-TEX® Active fabric even better is not just about doing one thing. At this level, it’s really about the combination of materials, the properties of those materials, and how they interact together to make the fabric perform better as a whole,” said Johannes Ebert, Product Specialist at Gore who worked on the development of Active. “In this case, making the fabric and membrane combination lighter, softer and more supple also helps increase the overall performance in areas like breathability and durability. So you’re not only getting fabric that feels more comfortable to wear; the same thing that makes it feel better is also part of what helps it perform better and last longer.”
The result is a collection of fabrics weighing in between 65 and 130 g/m², with the 65-gram fabric being the lightest 3-Layer waterproof-breathable construction ever offered by Gore. Garments weigh potentially less than 200 grams with very small packed volume.
Garments using the newest version of GORE-TEX® Active fabric will be available from a number of manufacturers for Spring 2018.
New GORE® Invisible Fit in footwear
Available to consumers starting in Fall 2017, and expanding with additional manufacturer partners for Spring 2018, GORE® Invisible Fit technology is a new way for footwear manufacturers to integrate a protective GORE-TEX® fabric/lining/laminate in running shoes. Shoes that use GORE® Invisible Fit not only offer complete protection in inclement weather, they also offer the similar fit and feel of non-protective running shoes.
With GORE® Invisible Fit technology, the GORE-TEX® membrane is engineered to directly bond to a variety of athletic footwear uppers. By perfectly matching the GORE-TEX® membrane to the footwear upper material, wrinkles and folds are eliminated, reducing pressure points and creating a true to size forefoot area. Reduced weight, less water pick-up, and faster drying times are among the other benefits of Gore’s newest running shoe technology.
Based on Gore’s latest consumer surveys, 65 percent of runners run in wet, rain or snow conditions, while 75 percent of runners run in colder weather.
“We did our research, and runners want to pursue their passion for running, despite even the harshest conditions. We created GORE® Invisible Fit technology in response to consumer demand,” said Kirk Christensen, Global Product Specialist for the Outdoor Athlete for the Gore Fabrics Division. “The feedback we are getting from everyone who has used the product is incredible. Testers who put it on say, ‘Based on the fit I was surprised this was a waterproof, breathable shoe. I never thought a protective shoe could feel this good.’ “
Other new Gore technologies
Gore will also continue to focus on its other recent garment and footwear innovations at the Outdoor Retailer show. Those include expanding availability of GORE-TEX® SHAKEDRY™, a waterproof fabric built for runners and cyclists, and the lightest, most breathable GORE-TEX® fabric ever created. They also include expanding consumer availability of the newest iteration of GORE-TEX® SURROUND® footwear technology. This latest version of GORE-TEX® SURROUND® features openings in the side of the sole, visibly demonstrating the unique underfoot air-flow channels that enable waterproof shoes with true 360-degree breathability.
Gore Fabrics Division revolutionized the outerwear industry with waterproof, breathable
GORE-TEX® fabric 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. www.goretex.com
About W. L. Gore & Associates, Inc.
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Founded in 1958, Gore has built a reputation for solving complex technical challenges in the most demanding environments — from revolutionizing the outerwear industry with GORE-TEX® fabric to creating medical devices that improve and save lives to enabling new levels of performance in the aerospace, pharmaceutical and mobile electronics markets, among other industries. The company is also known for its strong, team-oriented culture and continued recognition from the Great Place to Work® Institute. Headquartered in Newark, Del., Gore employs approximately 10,000 Associates and generates annual revenues that exceed $3 billion. www.gore.com
Dave Simpson / Verde Brand Communications / (307) 734-0505 / firstname.lastname@example.org