Arc'teryx Opens First Brand Store in Montreal, Quebec

On November 2, 2006, ARC’TERYX will host the grand opening of its first-ever retail store in Montreal, Quebec
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Vancouver, B.C. – ARC'TERYX Equipment Inc., designers and manufacturers of technical apparel, backpacks, and climbing harnesses proudly announces the opening of the first-ever ARC'TERYX Store. On November 2, 2006, ARC'TERYX will host the grand opening of its flagship retail store in Montreal, Quebec - located in the city's well-known Ste-Catherine Street shopping district.

The 4,500 sq ft premier store marks the first venture into full-scale retail for ARC'TERYX and will include the largest and most exclusive presentation of the ARC'TERYX product line anywhere. Housed within the architecturally renowned, Concordia University Design and Engineering building, the store features a high-end boutique-like atmosphere with an emphasis on the design aesthetic of the brand.

“ARC'TERYX sees itself as a design company dedicated to solving problems through artful innovation,” says Director of Consumer Sales for ARC'TERYX, Larry Pluimer. “The pleasing architecture of the Concordia building provides an outstanding context from which we can present our brand. The Montreal store will be a showcase emphasizing the clean lines and colors of the signature ARC'TERYX style,” added Pluimer.
Along with its custom-built stainless steel floor merchandisers, the store features interactive informational kiosks where consumers can learn about products and inventory availability by scanning a product barcode. The store also hosts a 40-foot wall displaying the entire ARC'TERYX line of GORE-TEX products.
Why Montreal?

“We wanted to test a retail concept away from our home base in Vancouver”, said Pluimer. “But being a Canadian company, we also wanted our first store to be in Canada. Montreal seemed like a natural place to start; it has a large, active outdoor community and a high degree of appreciation for design and fashion,” Pluimer said.
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Innovation has been the driving force at Arc'teryx Equipment Inc. since its inception in 1990 in Vancouver, Canada. Passionate about advancing performance in the outdoors, Arc'teryx has gained international recognition as the undisputed industry leader for design and construction of harnesses, backpacks and technical outerwear.

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