American Rec moves recently acquired ISIS apparel company to Boulder

Formerly located in Burlington, VT, ISIS brought ‘in house’ to take advantage of American Rec’s established pool of resources

BOULDER, COLO. (April 14, 2011) – After last year's acquisition, women's performance outdoor apparel company ISIS will benefit from a well established pool of industry resources by joining American Rec's stable of outdoor companies at their headquarters in Boulder, Colo.

A strategic move intended to align American Rec's resources more effectively for all their brands, the relocation will allow ISIS to grow and flourish by taking full advantage of resources already in place in Boulder, including American Rec's product development, marketing department, and management team.

“Here at American Rec, we're very impressed with ISIS and the work founder Carolyn Cooke and her team have done to envision and create a fantastic line of women's apparel,” said Dale Philippi, CEO of American Rec. “To ensure the continued success and growth of the brand, we've decided to move ISIS to Boulder where we have assembled a dedicated team and created a base of operations worthy of the finest outdoor brands anywhere.

Under the newly developed apparel group of American Rec, made up of Royal Robbins, Sierra Designs Apparel, ISIS, and led by Bob Orlando, we hope to create apparel synergies and functional excellence while maintaining specific brand identities.

Founded in 1998 by Carolyn Cooke and Poppy Gall, ISIS designs and creates complete lines of technical outdoor apparel specifically for women. Born of a desire to make a difference in the lives of women, ISIS is passionate about growing the community of women who are inspired to live an active lifestyle.

Company president, founder, and former owner Carolyn Cooke will continue working with ISIS until the move to Boulder is complete.

About American Rec
American Rec is a collection of eight of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. American Rec's brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction and ISIS. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests, and produces some of the finest camping, backpacking, outdoor equipment, and apparel available.

For more information, please contact Scott Kaier at, 802-583-6070.



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