American Rec adds Dan Eubank to sales team covering the Central Region

Eubank to handle Upper Midwest and East Lakes regions for Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction

Eubank to handle Upper Midwest and East Lakes regions for Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction

BOULDER, COLO. (For Immediate Release) – American Rec (, home to 10 iconic outdoor industry brands, proudly announces the addition of outdoor industry veteran Dan Eubank to their inside team of dedicated territory sales managers.

In his new position as American Rec’s Central Region territory sales manager, Dan will address the specific, regional needs of his customers, elevating the level of service and support for all outdoor product retailers in his territory. Based in Lexington, KY, Dan will be tasked with assisting current Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction clients and opening new accounts throughout Upper Midwest and East Lakes regions, including MI, OH, IN, KY, MN, WI, IA, and IL. 

“Dan’s proven track record and history of success with specialty outdoor brands and retailers will surely be an asset to the American Rec team,” says Brit Reich, VP of sales for American Rec. “As a dedicated territory sales manager working exclusively with American Rec brands, Dan’s focus will give him an opportunity to excel in his new position, providing current and new customers with the highest level of sales support and service.”

As an employee and member of the American Rec team, Dan will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing American Rec’s overall performance. Dan will report directly to Central Regional Manager Michael Wedding.

For the five previous years, Dan worked with leading outdoor brands including Lafuma, Millet and Eider where he was instrumental in bringing these brands to the forefront of specialty outdoor stores in the Southeast. Before that, Dan represented additional outdoor brands including Ruff Wear and Solstice.

An avid backpacker, skier, and snowshoe enthusiast, Dan spends as much free time as possible in the outdoors. He can be reached at or 859-221-3761. 

About American Rec

American Rec is home to a collection of the best-known and best-loved brands in the outdoor industry, offering a wide variety of equipment and apparel to compliment any outdoor pursuit. American Rec’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction, ISIS, Mountain Standards, Rokk, and Instabed. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests, and produces some of the finest camping, backpacking, outdoor equipment, and apparel available.

For more information, please contact Scott Kaier at or 303.262.3048.