American Rec adds Bill Lockwood to dedicated inside sales team

Lockwood to cover New England territory for Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction

BOULDER, COLO. (For Immediate Release) – American Rec (, home to 12 iconic outdoor industry brands, proudly announces the addition of outdoor industry veteran Bill Lockwood to their inside team of dedicated territory sales managers. 

In his new position as American Rec’s dedicated New England territory sales manager, Bill will be better able to address the specific, regional needs of his customers, elevating the level of service and support for all specialty retailers in his territory. Based in Ridgefield, CT, Bill will be tasked with assisting current Kelty, Sierra Designs, Slumberjack, Wenzel, and Ultimate Direction clients and opening new accounts throughout ME, NH, VT, MA, RI, and CT. 

“Bill’s extensive sales experience will truly be an asset to our family of brands and our sales team. We’re excited to have him on board,” says Brit Reich, VP of sales for American Rec. “As a dedicated territory sales manager with American Rec, Bill will have an intimate knowledge of all our brands, giving him an opportunity to excel in his new position while providing our clients with the highest level of service.” 

As an employee and member of the American Rec team, Bill will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing American Rec’s overall performance. Bill’s 20-years of outdoor industry sales experience includes time spent with a variety of brands including The North Face, Snowpeak, Mountain Hardwear, Horny Toad, and Ibex. 

Bill also served as president of the Eastern Outdoor Reps Association for over six years. An avid climber, skier, and mountain biker, Bill can be reached at or 203-464-8138. 

About American Rec

American Rec is home to a collection of the best-known and best-loved brands in the outdoor industry, offering a wide variety of equipment and apparel to compliment any outdoor pursuit. American Rec’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction, ISIS, Mountain Standards, Rokk, and Instabed. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests, and produces some of the finest camping, backpacking, outdoor equipment, and apparel available. 

For more information, please contact Scott Kaier at or 303.262.3048.