American Heart Association teams up with NFL to launch 'What Moves U' program

What Moves U, developed by the NFL and American Heart Association, is an awareness campaign which includes a unique curriculum supplement designed to incorporate physical activity in classroom lessons and encourage physical activity to an increasingly inactive generation of children.
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WHO: New York Giants QB Eli Manning
American Heart Association Chairman Andy Buroker
More than 200 Adolph S. Ochs School and Academy students

WHAT: Eli and Mr. Buroker will speak to approximately 200 middle school students from the school about the importance of incorporating some form of exercise in their daily routines and introduce them to the national What Moves
U program. Eli will then lead the students through a brief morning stretch session and a series of exercises they can do in school or at home, including jumping rope, knee lifts, push-ups and squats. Following the morning workout in the gymnasium, Eli will visit a math classroom and join the teacher in leading students in one of the What Moves U curriculum supplement lessons. The
kids will perform various exercises and use mathematical calculations to complete the program's "Heart Monitor Math" worksheet.

WHEN: Tuesday, October 17; 9:00 - 10:30 a.m.

WHERE: Adolph S. Ochs School and Academy (P.S./I.S. 111); 440 W. 53rd Street, New York, NY 10019.

More information: What Moves U, developed by the NFL and American Heart Association, is an awareness campaign which includes a unique curriculum supplement designed to incorporate physical activity in classroom lessons and encourage physical activity to an increasingly inactive generation of children.

Unique from other physical fitness programs for students, the What Moves U in-school, 25-lesson activity kit has been developed by teachers for teachers of various academic disciplines including Science, Social Studies, Math, Physical
Education and Language Arts, to help integrate physical activity into their existing lesson plans. The program encourages teachers to begin their students' days with morning stretches, incorporate two minutes of activity for every 20 minutes of desk time, and assign homework that includes physical activity.

In addition to the classroom lessons, children will learn through the program website how their favorite NFL players stay active and their favorite "moves." They also will have the opportunity to win NFL prizes, including a trip to the Super Bowl and Pro Bowl by winning fitness points through interactive games and quizzes as well as by participating in physical activities in the classroom and at home.

More than 25,000 middle schools nationwide will receive the activity kit, and teachers, parents and kids will have the opportunity to download it and participate in the program at http://www.whatmovesu.com.

The New York Giants will distribute more than 1,000 kits to schools in New York, New Jersey and Connecticut.

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