America’s Best Bootfitters creates “The Better Turn".

America’s Best Bootfitters- ABB has launched its 2011 ad campaign in Ski Magazine with a tongue-in-cheek “sponsorship” of better turns.

(Briarcliff Manor, NY) - America's Best Bootfitters has launched its 2011 ad campaign in Ski Magazine with a tongue-in-cheek “sponsorship” of better turns.

“It's no secret that better fitting boots lead to improved skiing and snowboarding,” says ABB executive director Steve Cohen. “What better way to drive home that message than becoming the ‘official' sponsor of better turns? But seriously, our member shops are recognized as being the elite bootfit operations in the world and have the ability to truly ramp up skier and snowboarder performance through improved boot fit.”

Appearing on page 8 of the magazine's Buyer's Guide issue, the ad features a listing of ABB's 52-member U.S. shops and promotes the group's skills at fitting boots and modifying them for improved comfort and performance. Additional insertions are scheduled in both Ski and Skiing Magazines throughout the publishing season.

America's Best Bootfitters also managed the on-snow boot test program for both magazines held last April at Mt. Bachelor, OR. All the boot reviews and informational content that appears in the editorial pages of Ski's Buyer's Guide issue was authored by ABB staff. Additional ABB-produced content will appear in Skiing Magazine's Buyer's Guide as well as on both publications digital properties.

America's Best Bootfitters is a nine-year-old organization of select independent U.S., European and Australian ski and snowboard shops specializing in custom boot fitting. America's Best Bootfitters operates its own website ( providing the web's most extensive reviews of current alpine boots, essential fitting advice for skiers and snowboarders and profiles on member shops.

For information on becoming a member of America's Best Bootfitters, please contact Steve Cohen at or (914) 944-9038.

Media contact. Eric Henderson. Denny,ink.