America’s Best Bootfitters creates “The Better Turn".

America’s Best Bootfitters- ABB has launched its 2011 ad campaign in Ski Magazine with a tongue-in-cheek “sponsorship” of better turns.
Author:
Updated:
Original:


 
(Briarcliff Manor, NY) - America's Best Bootfitters has launched its 2011 ad campaign in Ski Magazine with a tongue-in-cheek “sponsorship” of better turns.

 
“It's no secret that better fitting boots lead to improved skiing and snowboarding,” says ABB executive director Steve Cohen. “What better way to drive home that message than becoming the ‘official' sponsor of better turns? But seriously, our member shops are recognized as being the elite bootfit operations in the world and have the ability to truly ramp up skier and snowboarder performance through improved boot fit.”

 
Appearing on page 8 of the magazine's Buyer's Guide issue, the ad features a listing of ABB's 52-member U.S. shops and promotes the group's skills at fitting boots and modifying them for improved comfort and performance. Additional insertions are scheduled in both Ski and Skiing Magazines throughout the publishing season.

 
America's Best Bootfitters also managed the on-snow boot test program for both magazines held last April at Mt. Bachelor, OR. All the boot reviews and informational content that appears in the editorial pages of Ski's Buyer's Guide issue was authored by ABB staff. Additional ABB-produced content will appear in Skiing Magazine's Buyer's Guide as well as on both publications digital properties.

 
America's Best Bootfitters is a nine-year-old organization of select independent U.S., European and Australian ski and snowboard shops specializing in custom boot fitting. America's Best Bootfitters operates its own website (www.bootfitters.com) providing the web's most extensive reviews of current alpine boots, essential fitting advice for skiers and snowboarders and profiles on member shops.

 
For information on becoming a member of America's Best Bootfitters, please contact Steve Cohen at scohen@masterfitinc.com or (914) 944-9038.

 
Media contact. Eric Henderson. Denny,ink. erichende@me.com

Related

Salewa’s Global Headquarters Builds a Better Environment

Boulder, CO (October 2011) – Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the grand opening of their new Global Headquarters in the heart of Bolzano. With a total construction volume of more than 350,000 ...read more

Masterfit & Bonnier Group to Partner on Ski Boot Test Program

Masterfit Enterprises will again partner with Bonnier Corp.'s Ski and Skiing Magazines to provide exclusive 2012-13 boot content including all reviews and test data for their print and web properties.Masterfit will also coordinate the joint America's Best Bootfitters/Ski & Skiing ...read more

Outside Magazine Names Petzl America in Best Places to Work - 2012

OUTSIDE MAGAZINE NAMES PETZL AMERICA AS ONE OF AMERICA'S BEST PLACES TO WORK IN 2012The North American sales and distribution center for Petzl offers employees an impressive range of benefits, while striving to reduce environmental impacts.Salt Lake City, August 2, 2012 – Petzl ...read more

Salewa North America Fortifies its Sales Force

Rapid growth of Dynafit and Salewa brands requires expanded sales and serviceBoulder, CO (July 2011) – Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its sales force. The new additions will ...read more

Salewa and Dynafit North America Relocates and Expands Headquarters

The move within Boulder seen as invigorating for retailers, reps and employeesBoulder, CO (October 2011) – Salewa and Dynafit North America, the wholly owned subsidiary of Salewa International, announced as a huge success their cross-town move into a new headquarters building. ...read more

Petzl America Among Outside Magazine’s Best Places to Work 2008

This survey and awards program was designed to identify, recognize and honor the best employers in the country that not only create a great work environment but also promote an environmentally friendly business process and create a work-outdoor life balance for employees. The ...read more

OUTSIDE MAGAZINE NAMES DECKERS OUTDOOR AS ONE OF AMERICA’S BEST

For Immediate ReleaseOUTSIDE MAGAZINE NAMES DECKERS OUTDOOR AS ONE OF AMERICA'S BEST PLACES TO WORK IN 2009Goleta, CA (April 13, 2009) – Deckers Outdoor Corporation, parent company for Teva®, UGG® Australia, Simple® Shoes, TSUBO® and Deckers® brand, today was named on ...read more

Outside Magazine Names PMI As One of America's Best Places to Work

Pacific Market International (PMI), today was named to Outside magazine's (www.outsideonline.com ) third annual “Best Places to Work” list. Pacific Market International was ranked No. 26 out of 50 selected companies. The full list and related story will be published in the ...read more

Horny Toad Named One of America’s “Best Companies”

April 5, 2010. Santa Barbara, CA— Santa Barbara-based lifestyle apparel company, Horny Toad, is named to Outside Magazine's 2010 “Best Companies” list. This marks the second time the brand has been honored by the national publication, the first was in 2008 when Horny Toad ...read more