AllTrails Now Offers Real -Time Air Quality Data for Trail Users

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New Partnership with BreezoMeter Helps Outdoor Enthusiasts Avoid Pollution Hotspots

San Francisco, CA – November 10, 2017

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Alltrails, the most extensive online guide to the outdoors, today announced a new partnership with leading air quality analytics provider, BreezoMeter, to offer its community of outdoor enthusiasts access to real-time, hyperlocal air quality data. The new partnership will make it possible for Alltrails’ Pro users to choose the best routes for their hikes, runs and bike rides by taking air quality into consideration.

Alltrails has been offering hand-curated trail maps, reviews and photos to the outdoor community since 2010. The company focuses on providing the tools and information people need to hit the trail with confidence, record their adventures, and share their stories with family and friends.

The new partnership will allow for an easy to understand color-coded air pollution map to seamlessly layer over the trail maps already core to the Alltrails platform, “offering a really cool new real-time dimension to our trail data,” said Ron Schneidermann, CMO at Alltrails. “With air pollution becoming an increased health concern, this data is integral to informing our users of local air quality conditions and keeping outdoor enthusiasts healthy while out on the trails.”

Air quality is dynamic, changing throughout the day, and can be affected by traffic, weather, wind, fires, sand and dust storms and many other natural events. BreezoMeter’s algorithms take all of these into account to help users visualize which trails at any given time will be preferable. BreezoMeter provides data on 17 different pollutants and 3 different types of pollen as part of its analysis so Alltrails can provide users the ability to see the invisible while making the smartest decisions for their health.

“We’re very excited to work with a leading outdoor recreation company like AllTrails” said Daniel Elkabetz, Head of Business Development at BreezoMeter. “It’s a great fit for us to help put actionable data in front of people who need it to make better decisions for their health. Hikers, runners, and bikers of all skill levels need good air quality to ensure top performance, and with Alltrails’ Pro version, they can now see which trails are the best for them at any given time.”

To learn more about Alltrails, visit www.alltrails.com or contact press@alltrails.com. To learn more about BreezoMeter’s API for air quality data, visit www.breezometer.com or contact marketing@breezometer.com.

About AllTrails

AllTrails helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from a community of 6 million registered hikers, mountain bikers and trail runners. AllTrails has the #1 Outdoors apps for iOS & Android with more than 7 million mobile downloads and reaches 25 million people each year through alltrails.com.

About BreezoMeter

BreezoMeter, the world's leader in hyperlocal real-time air quality data, helps more than 5.5 billion people worldwide improve their health by providing intuitive and actionable air quality data. Using governmental sensors, satellites, weather, transportation and other sources, BreezoMeter gives companies the tools to increase user engagement and sales, and impact lives with accurate data, including pollutant concentrations and forecast. BreezoMeter offers its data via API to enterprises of diverse industries, including smart home, fitness and lifestyle, cosmetics, automotive, and health technologies.

NEWS RELEASE - CONTACT: press@alltrails.com

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