Will donate portion of sales to help raise awareness, promote action on climate change
Montebello, California — No strangers to the cold, ALLIED Feather & Down has teamed with the environmental advocacy group Protect Our Winters (POW) to fight global climate change and keep winters cold and snowy. ALLIED, a global leader in down and feather insulation, will be offering annual support and donating 1% of the total sales from its HyperDRY water-resistant down to POW, starting immediately.
This commitment piggybacks on another sustainability benchmark ALLIED recently achieved with its HyperDRY product: The brand now produces 100% of its water-resistant down without the use of Fluorocarbons (FCs). With this new partnership, ALLIED takes this one step further - donating a portion of profits from the groundbreaking product to POW will be a substantial sum and will help the organization expand its already impactful environmental advocacy and program work.
Since 2007, POW has been a self-proclaimed “passionate crew of diehards, dedicated to professional athletes and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action”, focusing on educational initiatives, political advocacy, and community-based activism. This is just the type of organization ALLIED is eager to support.
“Other conservation organizations are more focused on protecting space. POW is actively engaged in changing consciousness, and this is what I think is so important. It speaks to ALLIED’s brand ethos, throughout all of our platforms, to help change the way people see and interact with an ingredient like down,” says ALLIED’s President, Daniel Uretsky. “This partnership is really about taking our winters back. Working together, we can really make a difference.”
Torrey Udall, POW’s Manager of Development and Operations, agrees that climate change is an existential issue for both brands but also, of course, for society as a whole. “The opportunity to head into the cold should be a guarantee extended to all future generations. ALLIED and its leadership have been a material part of the solution on climate and we are proud to have them join POW as a partner,” he says. “This goes double for our industry. We agree with POW Riders’ Alliance Pro explorer Eric Larsen – also a sponsored ALLIED athlete – who emphasizes that we ‘must protect the first ascent, first traverse, first ski line.’”
Along with financial support, ALLIED will work with POW through a variety of platforms to help get their shared message out to the public.
“With all the work we do and the partners we have, ALLIED is in a unique position to leverage our partnership with POW into multi-brand messaging, speaking out for the planet ” says Creative Director Matthew Betcher. “Together we will work with our multitude of partner brands to open larger audiences to engaging social-, print- and event-driven content to try to change legislation, and rethink how conservation works in the 21st century and beyond.”
About ALLIED Feather & Down:
ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit http://www.alliedfeather.com/.
About Protect Our Winters:
Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community to lead the fight against climate change through educational initiatives, political advocacy and community-based activism. Founded by pro snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and the community to harness the collective power of the outdoor sports industry to take meaningful action against climate change. For more information, visit www.protectourwinters.org