The brand will host seminars this fall on Responsible Down Standard certification and TrackMyDown.com at various retailers
Montebello, California (October 26, 2015) — In its continuing effort to spread the word about the importance of responsibly sourced down and their new Trackmydown.com program (TMD) ﹘ a first-of-its-kind program where customers can trace the exact origins of the down in their products, and other relevant information ﹘ ALLIED Feather & Down will travel the globe this fall and winter giving educational seminars on all things down.
The aim of the outreach is to provide a more robust education about down in general and what ALLIED, a fully certified Responsible Down Standard provider and bluesign® system partner, is doing for partner brands to ensure the finest quality, responsibly sourced and sustainably processed down insulation. They’ll also focus on the rapidly expanding TMD initiative: how it works and what it means for consumers and partner brands.
“We like to reach out to our partners and retailers to help them understand and employ the features and benefits of premium-quality down, and how our extremely important initiatives help tell that story,” says Matthew Betcher, ALLIED’s Creative and Marketing Director. “We will be at vendor summits educating retail sales teams on the principles of down, and how ALLIED’s traceability tools such as TMD bring another level of consumer engagement and help sell down products.”
ALLIED will spend much of Fall 2015 at global vendor summits. In November, they’ll add to existing educational initiatives with down seminars in both Hong Kong and Korea. The first seminar in Asia, to be held in Hong Kong has been developed with sourcing offices and manufacturers in mind. Then, in Seoul, ALLIED will present a basic down education on current innovations, the importance of responsibly sourced down and the RDS certification process, ALLIED’s trackmydown.com program, and innovations for the future of down.
For information on attending the Asian seminars please contact Matthew at: firstname.lastname@example.org.
About ALLIED Feather & Down:
ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces.