All-Year Gear365’s (AYG 365’s) Holiday Boxer 24 Pre-Pack

AYG 365 Introduces POP Holiday Pre-Pack With Special Pricing

West End, NC – (7/25/2012) – 60% of women shoppers made an impulse purchase in 2011, and the driver for 88% of those impulse purchases was sale pricing1. Polarmax® technical base layers wants to help their retailers sell more this holiday season with the introduction of AYG-365s Boxer Holiday 24 Pre-Packs for POP, at promotional retail pricing.

Designed to be an easy pickup for consumers looking for stocking stuffers for the men in their lives, the AYG Holiday packs will have a low minimum buy of 24, choosing two of AYG's six awesome prints, solids or mix, for a total of 12 of each design in a pre-sorted size run that will come in a creative, holiday-themed POP impulse display with unique product packaging that includes a gift card hangtag.

AYG Holiday boxers will be available in AYG's popular Tech Silk fabric, and are available in six fun prints and two solid colors. Prints include Green Plaid, Cranberry Stripe, Camo, Carabineer, Blue Paddles and Wood Chips

“We're offering a special program for our popular Tech Silk Boxers to increase impulse purchases at POP,” said Roger Maxey National Director of Sales at Polarmax. “Retailers can choose two of our new patterns, to personalize to their customers and keep selection fresh, and we've designed a creative counter top display and unique product packaging to take advantage of impulse buying opportunities for the retailers we service in the specialty sports channels.” Maxey continued, “we feel like there is a magical price point barrier to impulse buys, and to show our dedication to the product, consumer and the retailer, we have taken a much reduced price on our part.”

The AYG Holiday packs come with a full size breakdown and a holiday-friendly price of MSRP $19.95/pair (regularly MSRP $29.95/pair).

AYG 365:
AYG Underwear Facebook page:
Social Media Release:

About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, AYG and XGO technical base-layer apparel. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at or

1 Action Outdoor and Bike magazine May/June 2012 issue, page 18


Polarmax® All-Year Gear365’s Line For Spring ‘12

West End, NC – (4/3/12) – Polarmax® technical base layers is proud to announce their line of All Year GearTM 365's (AYG-365s) for Spring/Summer 2012. Additions include Polarmax's new proprietary XTRdry cotton, which features the most effective moisture management among more

Introducing the AYG 365’s Underwear Line

West End, NC – “Wise up and wear something smart on your butt & body,” said Roger Maxey, National Sales Director at Polarmax® and AYG®. “Why strive for outstanding fit and function with all your clothing and gear EXCEPT your underwear?” Maxey asked. “Whether it’s hot and muggy more

AYG 365’s Performance Underwear Stirs It Up At Sturgis

West End, NC (7/25/2012) – All Year Gear 365's (AYG 365's) performance underwear is appealing to a new market and reaching out to the oft-overlooked biker segment at the legendary Sturgis Motorcycle Rally in Sturgis, SD as the Official Underwear of the Broken Spoke Saloon, more

Polarmax Crowdsourcing AYG 365’s Campaign at Outdoor Retailer 2011

West End, NC – It’s your underwear’s chance to win you $1,000. Longworth Industries, parent company of Polarmax®, All-Year Gear® 365’s (AYG), and XGO® branded apparel is using the unique perspective and creativity of Outdoor Retailer attendees to crowdsource some of the marketing more

AYG 365’s Hands Out $1000 Cash To Underwear Caption Contest Winner

West End, NC– AYG® 365’s, the underwear that makes you better, is proud to announce Blake Tingey of Bluffdale, Utah has won the AYG® 365’s Overachieveies Talking Underwear Contest. Tingey’s creativity prevailed over 850+ entries, landing him $1,000 in cash and the opportunity to more

Polarmax and AYG 365's Partner with Shopatron

West End, NC (2/21/2012) – Polarmax Technical Baselayers and AYG 365's Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers. “This was the last piece more

AYG Underwear Cam App Goes Live on iTunes

West End, NC – AYG/365’s, a Polarmax brand specializing in high performance underwear, has rolled out a new iPhone app, just in time for Outdoor Retailer and the dog days of summer. As part of their larger “Overachieveies” marketing campaign, AYG has created an iPhone app— the more

Introducing Polarmax® All Year Gear® For Spring ‘11

West End, NC- Polarmax® technical base layers is proud to introduce All Year Gear™ for all-season wear. Super lightweight, wicking, and comfortable next to skin, All Year Gear™ is a collection of performance underwear made of revolutionary TransDRY™ moisture wicking cotton, as more

Polarmax Announces Reps of the Year

Polarmax Announces Reps of the Year Spence Bocks and Bill Kendall Take Home 2011 Honors for Polarmax and AYGTwitterpitch: Spence Bocks and Bill Kendal, named as #Sales reps of the year for 2011 by @Polarmax & @AYGunderwear respectivelyWest End, NC (2/14/12) – Longworth more