All Terrain Receives PETA Cruelty Free Approval

Validation Reflects All Terrain Dedication to Maintaining Highest Standards
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SUNAPEE, NH. - All Terrain, manufacturers of natural products for outdoor enthusiasts received commendation from People for the Ethical Treatment of Animals (PETA) for its strong commitment to delivering a product-line free of any animal testing.

The Cruelty Free approval is part of PETA's caring consumer initiatives that strive to educate consumers and corporations about the hundreds of thousands of animals poisoned, blinded, and killed every year in outdated and ineffective product tests for shampoos, household cleaners, cosmetics, hairsprays, and other personal care and household items.

“We are honored to receive the PETA approval and are very proud to be included in the community that takes a stand against animal testing and cruelty,” said David Kulow, President of All Terrain. “Delivering the highest quality product does not necessitate testing on animals and we are firmly committed to helping set that standard among the industry by education and example.”

All Terrain's belief coincides with PETA's educational initiatives promoting holistic well-being for families, animals and the environment. All Terrain delivers an all encompassing, natural product collection for the outdoor enthusiast and their adventurous pets – all free of harmful chemicals that are often found in many store bought brands. And of course, all products are produced without any animal testing.

For more information on this program and a complete list of companies participating the in the caring consumer program, please visit http://www.caringconsumer.com.

To view All Terrain's complete product line and learn more about the All Terrain philosophy, please visit www.allterrainco.com

About All Terrain
Headquartered in Sunapee, New Hampshire, All Terrain sells natural, effective products for active lifestyles, including DEET- free insect repellents, sunscreens, first aid, soaps, sanitizers, kids and pet products. All Terrain continues to develop, test and introduce quality performance products to help people enjoy the outdoors naturally. For more information visit: www.allterrainco.com.

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