All aboard! Woolrich Launches “Woolrich Adventures” Sweepstakes

Woolrich has teamed up with Travel Alberta to give away a railroad adventure for two through the Canadian Rockies in the Woolrich Adventures Sweepstakes. Now through August 1st, adventurers can sign up online at

Woolrich, the Original Outdoor Clothing Company® has teamed up with Travel Alberta to give away a railroad adventure for two through the Canadian Rockies in the Woolrich Adventures Sweepstakes. Now through August 1st, adventurers can sign up online for a chance to win* this once-in-a-lifetime journey at

The grand prize for two includes airfare to Vancouver, B.C.; multi-day service on the world famous Rocky Mountaineer; accommodations at legendary Fairmont Hotels; and return airfare from Calgary, Alberta.

“The Woolrich Adventure sweepstakes links the rich travel heritage of Woolrich with one of the most spectacular and historic mountain regions in the world,” said Brian Mangione, Executive Vice President.

The grand prize trip begins in the modern city of Vancouver, B.C. and then transports through time to the wilds of Banff and Lake Louise Alberta Canada on the award winning Rocky Mountaineer. The two-day magical train journey winds through shimmering glaciers, abundant wildlife, crystal clear lakes, thundering waterfalls, deep canyons and evergreen forests ... traveling a historic route in legendary luxury.

Once in Banff and Lake Louise outdoor activities await. The Fairmont Chateau Lake Louise, in the heart of the Banff National Park, boasts an expansive hiking trail system. By foot or horseback the trails lead to breathtaking views of the surrounding mountains and the spectacular emerald colored lake. In Banff opportunities are boundless from a trip up the Banff Gondola to rock climbing to a round of golf on the championship course at the Fairmont Banff Springs Golf Course.

Along with the outdoors, Woolrich has a long connection to rail travel that dates back to the late 1800's, when Woolrich introduced the conductor's Railroad Vest. The vest continues as a keystone piece in the Woolrich product line up of clothing and accessories for the outdoor lifestyle.

*No Purchase Necessary. Woolrich Adventures Sweepstakes is open to U.S. residents 18 years and older. Sweepstakes is from March 1, 2011 until August 1, 2011 at 11:59PM ET. For entry and official rules visit

About Woolrich®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at

About Travel Alberta
Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on Travel Alberta visit

About Fairmont Hotels & Resorts
With over 60 distinctive hotels, including the iconic Fairmont San Francisco and Fairmont Peace Hotel, Shanghai, and more in development, Fairmont Hotels & Resorts is a global hospitality brand known for its warm and engaging service and culturally rich experiences. Located in coveted worldwide destinations, its unrivalled collection of classic hotels imbue a sense of heritage, sophistication, and social importance, and are often considered destinations in and of themselves. Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with 95 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit

About Rocky Mountaineer
Rocky Mountaineer offers 45 unique Canadian vacation packages and four spectacular rail routes through British Columbia and Alberta. This luxurious train travels by daylight through the wild beauty of Canada's West and is the best way to experience the majestic Canadian Rockies. The Rocky Mountaineer also runs a three-hour journey with breathtaking scenery between Vancouver and Whistler, BC. Now in its 20th year of operation, the Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America and welcomed its one millionth guest in 2008. Rocky Mountaineer has been honoured with four World Travel Awards as “World's Leading Travel Experience by Train” and was recently named by National Geographic as one of the “World's Greatest Trips”. For more information on the Rocky Mountaineer visit

About Banff Lake Louise Tourism
Banff Lake Louise is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For more information on the Banff Lake Louise visit

For more information on Woolrich and Woolrich Adventures, please contact Michael Collin at Pale Morning Media,, 207.619.4253.