San Francisco-based Alite Designs is eager for the release of their new Spring ’11 line-up of innovative yet simple products that help urban folks enjoy spending time outside together. From utensils, to sleeping bags, chairs, or products no self-respecting pooch can be seen without, Alite has what you need to get out and relish life’s daily ventures. All of Alite’s products sport multi-functional designs that appeal to a variety of people and activities.
“Our philosophy for the spring season is easy getaways,” says Alite Co-Founder/Creative Director and former North Face designer, Tae Kim. “We were inspired by a destination campground near San Francisco called Angel Island. It’s close to the urban city environment, but easy to escape to with friends, to take a break from the rat race and enjoy time outside together.”
Cloverware is the ultimate in versatile utensil sets—it’s durable, lightweight and can be interlocked to make a long stirring spoon to use in your home kitchen or with your campfire chef special. Keep a packable set of Cloverware in your car for impromptu picnics, at the office to elevate the daily leftover lunch, and in the kitchen to impress your friends. Cloverware will be available at REI in October and has an MSRP of $12.99 per set.
The popular and thought-provoking Sexy Hotness sleeping bag is back for spring in a stylish, retro plaid print. Strategically placed zippers mean two or more bags can be zipped together for unmentionable intimacy in the woods. If you’d rather sleep alone, the zippers let you to turn the Sexy Hotness into an insulated body-suit with legs, armholes and reinforced booties to hang out by the campfire in snug comfort. A sweet MSRP of $149/$159 means no one should be left out in the cold. The plaid Sexy Hotness sleeping bag will be available Spring ‘11 at www.alitedesigns.com.
Expanding on the success of the Monarch Chair, the Caterpillar Chair highlights Alite’s mastery of unique design by bringing color and innovation to the outdoor furniture arena. The Caterpillar Chair, weighing in at about a pound, folds to 1/3 of its size and provides amazing structure and support in a tidy package. It’s equally comfortable at a summer music festival, in the bleachers, or as your own personal picnic table throne. It will retail November – February exclusively at REI for $45.99.
Alite’s dog line integrates lightweight materials, tethers, and discrete waste bag dispensers in new colorways to connect thematically and practically with the rest of the Alite line. Fido accessories include the Boa Lite Leash, Boa Pod, and Kung Fu Collar, allowing your dog to be an integral part of your outdoor lifestyle. Affordably priced between $13 and $30, these pet accessories will be the talk of the neighborhood and the dog park.
“Alite is the go-to brand for getting young urbanites camping and playing outside,” says Kim. “We add quality innovation and our own personal styles to create a spin on nostalgic, heritage brands and products in the outdoor industry.”
About Alite Designs: Rooted in the belief that having fun together outdoors is key to our individual health and that of our communities, Alite Designs’ goal is to offer products that facilitate fun, play and deeper connections between people and their environments, whether in urban parks, suburban backyards or the deep wilderness. Founded in 2008 and located in San Francisco’s Mission District, Alite strives to employ high-concept design to create simple, thoughtful, fun and affordable gear. For more information, visit www.alitedesigns.com.