Alex Honnold Poster Signing for HERA, OR Booth #32050A

Attendees at Winter Outdoor Retailer will have a chance to meet Honnold at the HERA Women Cancer Foundation’s booth # 32050A on Thursday, January 22 where he will signing posters from 2:30 p.m. to 3:00 p.m.

CARBONDALE, COLO. (January 14, 2009) Professional climber Alex Honnold has been making headlines in the climbing media. At 23 years old, Honnold has a tick-list of accomplishments that include soloing the Regular Northwest Face on Half Dome in Yosemite Valley (VI 5.12a, 23 pitches), in 2 hours 50 minutes and soloing Moonlight Buttress (V 12d, 1200feet) in Zion National Park. Both ascents took place in 2008. In 2007, Honnold free-soloed Astroman, (5.11c, 10 pitches) and the Rostrum (5.11c, 8 pitches), also in Yosemite, on the same day. Attendees at Winter Outdoor Retailer will have a chance to meet Honnold at the HERA Women Cancer Foundation's booth # 32050A on Thursday, January 22 where he will be signing posters from 2:30 p.m. to 3:00 p.m.

According to Climbing Magazine, Honnold is likely the third person to free-solo Astroman, after Peter Croft and Dean Potter. Croft was the first person to solo both Astroman and the Rostrum in a day, in 1987. Honnold also led a one-day free ascent of Freerider (5.12d, 37 pitches) on El Capitan.

HERA partners Black Diamond Climbing Equipment, The North Face and La Sportiva sponsor Honnold.

About HERA Partners in Action
The HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women's Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. Partners include: Bronwen, BlueWater Ropes, Etch, Evolv, Friksn, Fox River, MadRock, Omega Pacific, Petzl, Seattle Manufacturing Company and Women's Adventure Magazine. Awareness Partners include Mountain Gear, Sterling Ropes and Stonewear. For more information contact Stephanie Forte at Forte Creative Media, 702.898.2547.

HERA Climb4Life Seven Summit Sponsors:
Black Diamond Climbing Equipment, BlueWater Ropes, Boulder Rock Club, Climbing Magazine, Colorado Mountain School, Evolv, Exum Utah Mountain Adventures, Forte Creative Media, Fox River, Liberty Heights Fresh, MadRock Climbing, Montrail (Visionary Sponsor), Mountain Hardware, Patagonia, prAna, REI, Sea to Summit, SIGG, Stonewear Designs, The North Face, Timbuk2 Designs, Urban Climber, and Women's Adventure Magazine.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit


High-Five the HERA Women’s Cancer Foundation at Outdoor Retaile

The HERA Women's Cancer Foundation first attended Outdoor Retailer seven years ago, looking to secure sponsors for its first annual Climb4Life fundraising event. Since then, the nonprofit, which raises funding for ovarian cancer research and awareness of the disease's symptoms, more

Montrail Awards HERA Foundation Give Back Grant

CARBONDALE, COLO. Montrail, a leading brand in the outdoor industry, awarded the HERA Women's Cancer Foundation the Montrail Gives Back Grant. The grant program is 100 percent employee-driven and aims to support the places, people and organizations that that protect the outdoors more

HERA Foundation Adds Women's Adventure to Partners in Action Program

(June 10, 2008—Carbondale, Colo.) Women's Adventure Magazine has joined the growing roster of the HERA Foundation's Partners in Action. The magazine will donate $5 to the nonprofit, to help fight ovarian cancer, for each subscription received via more

The HERA Foundation Holds Fourth Annual Climb4Life

CARBONDALE, COLO. (January 19, 2009) The HERA Women's Cancer Foundation joins REI and Black Diamond Climbing Equipment for the fourth annual DC Metro Climb4Life, February 27 to March 28. The month-long event raises money for ovarian cancer research and awareness initiatives more

San Francisco Jewelry Designer Bronwen Lodato Unveils HERA Necklace

Jewelry designer Bronwen Lodato's latest design, the HERA necklace, benefits ovarian cancer research. The San Francisco–based designer, who specializes in jewelry for women who love to travel and seek adventure, is giving 15 percent of HERA necklace sales to the HERA Women's more

Numbers are Up and Rising for HERA Foundation’s Climb4Life DC Metro

CARBONDALE, COLO. (March 6, 2009) The economy may be down, but for the HERA Women's Cancer Foundation's DC Metro Climb4Life event, the numbers are up and rising. The month-long fundraising event kicked off Friday, February 27 at REI in Fairfax, Va. with 430 registered more

Seattle Manufacturing Corporation Ice Axe Benefits HERA Foundation

The Seattle Manufacturing Corporation (SMC) is donating $10 dollars from the sale of every HERA Capra ice axe to the HERA Women's Cancer Foundation, a nonprofit organization devoted to funding ovarian cancer research and raising awareness of the disease. The shaft of the HERA more

Sterling Rope Company Event Teams With HERA

For Immediate Release Media Contact: Whitney Bolandbolandwm@gmail.com513.304.5835 Sterling Rope Company's Goddesses on the Rocks Weekend Teams With HERA Women's Cancer Foundation(May 2008 — Carbondale, CO) The New England-based rope manufacturer, Sterling more

HERA Foundation Names Lisa Carmichael Director of Operations

CARBONDALE, COLO. (January 19, 2008) The HERA Women's Cancer Foundation (Health, Empowerment, Research, Awareness), a nonprofit that raises funds for ovarian cancer research, announces Lisa Carmichael, 55, of Boulder, Colorado, is the director of operations. Carmichael directed more