Alaskan Hardgear Revolutionizes Work Wear with Performance Fabrics - SNEWS

Alaskan Hardgear Revolutionizes Work Wear with Performance Fabrics

New Company Launches Apparel ‘Built Alaskan Tough’
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Jeanne Wallace - 978 853 3477 jeannewallace@comcast.net - or
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Alaskan Hardgear Revolutionizes Work Wear with Performance Fabrics
New Company Launches Apparel ‘Built Alaskan Tough'

ANCHORAGE, Alaska - January 23, 2008 - Alaskan Hardgear, a new performance work wear company founded in Fall 2007 is the first in the industry to offer synthetic, high performance apparel for work wear. Alaska was the testing grounds for this new line of high performance clothing. From the Alaskan pipeline to a Bering Sea crab fishing boat, the apparel performed under some of the world's harshest conditions.
Alaskan Hardgear will debut at Outdoor Retailer's Winter Market, January 23 – 26, 2008 in Salt Lake City, Booth #51038.

Traditionally, the industry has offered work wear in different weights of duck cotton. Good under clear skies, the fabric does not provide warmth when wet and gets stiff under winter conditions and wears out over time.

“We observed a void in the work wear market and used our expertise in technical high performance fabrics to fill it,” co-owner Ed Auman explained. “Men and women that brave the elements working outdoors deserve better and now have a superior alternative.”

Alaskan Hardgear's products are designed with a shell fabric of abrasion resistant nylon with a Teflon water repellent coating bonded to either a 100 weight micro fleece backing or a 400 weight shearling fleece backing. The work wear line offers protection from the elements, provides warmth without weight, and is highly abrasion resistant. In addition, the products are extremely flexible, resulting in increased mobility and comfort. Every piece in the work wear line was developed for and tested against the rigors of the harsh Alaskan environment. Men and women wore the garments in a variety of demanding outdoor professions including work up on the North Slope of Alaska to commercial fishing vessels.

The warmest 400 weight line includes the Pipeline Hoody Jacket ($99); the Pipeline Bib Overall ($129); the Pipeline Vest ($55); and the Kodiak Jacket ($95). Also available in 200 weight micro fleece is the Valdez Hoody Jacket ($85); the Valdez Bib Overall ($110); the Valdez Vest ($49); and the Klondike Jacket ($79). All are available in brown or black in sizes M - 3XL. Other items include the North Slope Hoody ($59) and Crew ($45). Both feature a cotton face bonded to a 400 weight shearling fleece back with a distinctive “diamond plate” print on the elbows and cargo pockets.

The company's tagline “Built Alaska Tough” is showcased visually with a grizzly paw print logo, a “diamond plate” background and authentic Alaskan workers wearing clothes in real life working conditions in the catalog and POP. True to its core, Alaskan Hardgear photography was shot by noted Alaskan photographer Jeff Schultz, best known for his work of photographing the Iditarod since 1981. His images have been published worldwide.

Alaskan Hardgear was founded in Fall 2007 with one main purpose: to create a new generation of performance work wear. Its founders, Cesar Aguilar and Ed Auman have a combined 40 years experience in performance textile technologies, the outdoors and the outdoor industry. Alaskan Hardgear is the culmination of professional experience and a mission to deliver a product that creates a new category of performance work wear. All products are built to shed snow, rain and wind while providing extreme abrasion resistance, warmth, unrestricted mobility and breathability. With offices located in Anchorage, Alaska; Louisville, Colorado; and Owings Mills, Maryland, the company's R&D is based in Anchorage. The company's work wear is “Built Alaskan Tough.” For more information visit www.alaskanhardgear.com - the company's website which launched on January 8, 2008 - or call 1-877-666-6295.
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