Homewood, Calif. (September 9th, 2020) — Today, Mad Jack Outdoor (www.madjackoutdoor.com) and Airtime Watertime, Inc announced their partnership concentrated on kickstarting the wetsuit company’s online sales. Airtime Watertime, based in Santa Barbara, CA, manufactures the patented Floater®, a one of-a-kind personal flotation wetsuit, combining buoyancy, flexibility, and protection—producing a water experience like no other. All wetsuits may look similar; however, the Airtime Watertime wetsuit stands (or floats) alone because of the added flotation in the front panel. This is a three-in-one suit that
- Floats you
- Keeps you comfortable and
- Eliminates two-thirds of sunscreen use
“Like other innovative brands, we recognized early on Mad Jack Outdoor’s unique formula for building younger, innovative brand’s eCommerce presence in the outdoor space,” said Mark Okrusko, Founder of Airtime Watertime, “It was a no-brainer to partner with them, as Mad Jack Outdoor immediately saw the impact the wetsuit can have with water safety and the environment.”
Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables new brands — that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate, and gives shoppers the opportunity to access the entire product catalogs of veteran brands.
“We embrace the entrepreneurial spirit and how products are developed” said Michele Collison, Co-Founder of Mad Jack Outdoors. “Mark’s story on how he barely survived a surfing accident, but from the accident, the idea of the Airtime Watertime flotation suit was born, is so inspirational. Plus we love that this suit is certified Reef Smart by the Legacy Reef Foundation.”
To learn more, visit www.madjackoutdoor.com
Co-Founder of Mad Jack Outdoor
About Mad Jack Outdoor
At Mad Jack Outdoor we bring the most innovative gear on the market, next to world class brands, alongside a collaborative retail outlet. Curated in one unique online marketplace. We source gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem we work with proven brands, the outdoor industry veterans if you will, to hand select the best of the best of gear. The final piece of the puzzle is we partner with independent outdoor retailers nationwide to bring their end of season, overstock and last year's models to our discount online outlet. The end result is an outdoor marketplace with the best gear selection to keep you outdoorsy!
About Airtime Watertime, Inc.
It all started with a really big problem—needing air! Mark Okrusko—the innovator and founder of Airtime Watertime, Inc.—was surfing a local surf spot and a rogue wave broke on the outside. The water plowed into Mark like a freight train where he was slammed 8 feet under to the bottom of the ocean floor. Unable to find air, Mark was determined to find a solution to staying alive. When Mark made it to the surface, he set out to build the most protective, floatable, comfortable and reliable wetsuit on the planet—dubbed the “Wetsuit of the Future.” This patented Floater wetsuit helped revolutionize surf flotation and the Floater adapted quickly to being a swim aid for kids, people with disabilities, and floating above the reefs for world-class, eco-friendly snorkeling.
Over the past decade, we have had the freedom to innovate, experiment, and test our products in oceans, rivers, lakes, and pools where people love to use it for stand-up paddling, wakeboarding, kayaking, and many other water sports. That’s why we’ve designed the Floater to work for every person in every condition—so you can feel safe, confident, use less sunscreen and connect to nature and all your favorite water sports with pure joy.