Boulder, Colo. – Active Interest Media Mountain Group’s General Manager Andy Bigford recently announced staffing changes and promotions in its Boulder, Colo. offices, which include the Mountain Group’s newest companies Warren Miller Entertainment and Nastar.
The company recently welcomed Active Interest Media’s Bill Garrels and Andy Hawk to new roles within the AIM family as they join the Mountain Group’s Warren Miller Entertainment and NASTAR to lead partnership sales while also working closely with our magazines.
Garrels, formerly the publisher of AIM’s American Cowboy, is the new director of corporate partnerships for WME and NASTAR. The transition represents a return to a category and lifestyle he knows and loves: Bill served as the Los Angeles-based Western Manager for SKI and Skiing from 2000 to 2004, and worked on Warren Miller partnerships during the latter part of his tenure.
Hawk is the new director of industry partnerships for WME and NASTAR. He most recently served as AIM’s Wintersports director, overseeing the SIA Snow Show Daily, and will continue in that capacity. Hawk began his career in sales and marketing with SKI and Skiing in 2001 and also worked on Warren Miller business. He moved on to roles as publisher of Ski Racing magazine and marketing director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors before joining AIM full-time in the spring.