Ahnu Footwear launches in 263 doors nationwide

Light on the feet, right on the ‘green’ target, a dynamic new brand sets out to change the way we think about outdoor footwear

ALAMEDA, CALIF. (May 2, 2007) – From the seascapes of the California coast to the urban landscapes of the East Coast, Ahnu Footwear arrived in 263 storefronts this month, delivering progressive designs and a fresh attitude to the world of performance outdoor footwear.

Dedicated to uncompromising performance on land and water, Ahnu's trademark twist is a breakthrough system for single-handed “slip on” adjustability that's easy to understand and even easier to use. At the same time, every Ahnu shoe is designed to be QuiteLight™ – staying as light as possible while still achieving their performance goals.

“As Ahnu begins arriving in stores, the first thing that people notice is that they aren't your typical outdoor shoe. They're built from the ground up to be different, and we like it that way,” said Jim Van Dine, co-founder and president of Ahnu Footwear

Ahnu's debut collection includes three categories for men and women: Landscape, for the diverse needs of multi-sport adventures; Seascape, amphibious shoes specially suited for quick drainage; and Escape, adding comfort and style to the everyday outdoor lifestyle.

In every collection, Ahnu achieves their performance goals by blending diverse influences from throughout the outdoor world: the support of a hiker, the stability of a skate shoe, the fit of a runner, and the go-anywhere versatility of a sandal.

“Ahnu is launching at a time of remarkable consumer awareness for the performance advantages of technical product design. It's also an era of unparalleled interest in sustainable business practices,” said Van Dine. “To be introducing a brand that is wholly devoted to those two concepts isn't a coincidence, it's a reflection of the fact that our team's entire careers have been shaped by both of these trends.”

Both optimistic and realistic, Ahnu's goal is to achieve uncompromising performance designs while adhering to the highest possible standards in the creation of their products, operation of their company, and interaction with their community.

From the gold standard of factory certification to the use of certified post-consumer recycled fibers in their catalogs and packaging, the Ahnu commitment includes utilizing one of only 31 footwear factories in the world that has been awarded SA8000 accreditation, the gold standard for social accountability in business; creating shoe inserts from 100% post-consumer waste; and utilizing environmentally sensitive materials such as recycled polyester and charred bamboo.

For more information about Ahnu Footwear, please visit www.ahnufootwear.com.

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