ALAMEDA, CALIF. (July 15, 2007) â€“ With the cooler days of autumn on the horizon, the original outdoor lifestyle footwear brand, Ahnu Footwear, is introducing the Norden and Norden Mid, a pair of waterproof light hikers with trail-ready outsoles and the brand's signature easy on/off convenience.
Featuring the familiar zig-zag webbing lace system and Ahnu QuiteLightâ„¢ materials, the Norden and Norden Mid deliver fashion-forward design and unexpected comfort to a category that's long been known for bulky, lace-heavy, work boot spinoffs.
â€œWhile the light hiker is a staple of outdoor performance footwear, the Ahnu difference is keeping the weight low, the comfort high, and making fit and adjustment paramount,â€ said Jim Van Dine, president of Ahnu Footwear.
While the Norden stays lean with a low-ankle cuff, the Norden Mid brings a touch of extra height, extra technology, and extra support to the table with a unique medial magnetic closure system for the shoe's webbing lace system.
Both shoes feature a fully weatherproof upper with a waterproof/breathable membrane throughout the body of the shoe, and waterproof leather, nylon and mesh to inhibit any water absorption. A gusseted tongue blocks out additional water and debris.
The HTL Outsole on the Norden and Norden Mid uses aggressive uni-directional lugs for excellent grip in soft and varied terrain. A non-marking rubber outsole adds a burst of additional traction, while an integrated shank and arch support stabilizes the middle of the foot for a more even ride.
The Norden and Norden Mid feature the Ahnu D3 Sockliner, a three-layer insole providing exceptional all-day comfort. The D3 Sockliner has a surface material that reduces friction; a slow reacting cushion layer that slows heat build up; a high-density midlayer that effectively disperses shock impact; and a firm rear-foot cradle that provides the security of an all-day hiker.
The Norden is available for men and women in Dark Slate, Dark Olive with Java, and Java with Black. The Norden Mid is available for men in Java with Black, or Dark Olive with Java; and for women in Dark Gray, Dark Olive with Java, and Java with Dark Olive. ($89)
About Ahnu Footwear:
A dynamic new brand built for uncompromising performance in any environment, Ahnu Footwear is a refreshing new addition to the style, structure, and substance of the outdoor lifestyle. With two categories for men and women â€“ Landscape and Escape â���“ Ahnu's unique design approach is centered around simple and fast â€œon / offâ€ adjustability, QuiteLightÂ® construction, and adhering to the highest possible environmental and social standards. For additional media information, please contact Drew Simmons at Pale Morning Media, firstname.lastname@example.org, 802.583.6069.
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