Ah...Go West young Toads: Vermont's Climb High wins trip to So Cal

Grand Prize winners of bi-annual Horny Toad ‘Summer Cup’ merchandizing contest treated to sun, sea, and sumptuous delectables

SANTA BARBARA, CALIF. (FOR RELEASE MAY 11, 2006) -- For a creative storefront display blending a pair of 6-foot tall Horny Toads, a surfboard and barbecue grill, Vermont's Climb High outdoor shop was rewarded with an April trip for four employees to Horny Toad headquarters in Santa Barbara, Calif.

As the winners of the 2005 Horny Toad Summer Cup, a twice-a-year merchandising competition designed to bring the tagline of “Every Day is an Adventure” to life, the Shelburne, Vt., store was greeted with great weather in California -- and was treated by escaping lousy weather back home.

“At the time of the competition last summer, my staff learned a lot about the merchandising of the product, as well as gaining a much better all around outlook on Horny Toad as a brand,” said Jess Leary, store manager and soft goods buyer at Climb High. “But being there in person really drove home their commitment to finding a little adventure, every day.”

Highlights of the four-day event included dinner at the Palace Grill with a variety of supporting martinis; an East Beach surf paddling expedition, with numerous seal sightings; wine tasting at a pair of Santa Barbara wineries; dinner at an authentic Mexican joint (not your usual “Ver-mexican” affair); a day hike; and a BBQ lunch at the Horny Toad headquarters.

The theme of the 2005 Horny Toad Summer Cup was “Every Day is an Adventure,” Horny Toad's signature tagline. More than 40 retailers nationwide entered the competition, creating one-of-a-kind displays and sending their submissions in to Horny Toad's main office in Santa Barbara, Calif. All entrants were judged on creativity and professionalism, not merely the size of their toads.

The entree deadline for the next merchandizing contest, the 2006 Horny Toad Summer Cup, is scheduled for the end of May, 2006. For more information, contact your Horny Toad customer satisfaction representative at 1-800.865.TOAD

About Horny Toad

We work when we need to, play when we can, and wear what makes us feel good. Founded in Telluride, based in Santa Barbara, and recognized with smiles just about everywhere else, Horny Toad creates inspired outdoor clothing for those who embrace adventure every day. Horny Toad blends exceptional comfort fabrics with individually inspired designs and unique details to provide both men and women with unforgettable lifestyle apparel for all seasons. For additional media information please contact Drew Simmons at Pale Morning Media, drew@hornytoad.com, 802.583.6069.

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