agron inc. Taps Brandwise to Help Re-Introduce adidas Outdoor to U.S. - SNEWS

agron inc. Taps Brandwise to Help Re-Introduce adidas Outdoor to U.S.

Company will use Order Pad and Visual Merchandiser technologies to improve sales processes

LAKEWOOD,, Colo. – agron, inc., the accessory licensee for adidas America and the United States distributor for adidas Outdoor, has announced it will use Colorado-based Brandwise, Inc.'s OrderPad and Visual Merchandiser technology applications as it reintroduces the product line to North America in 2011. The high-tech Visual Merchandiser application will enable agron, inc. retailers to view product catalogs and collections on a high-definition touch screen or laptop and to easily build complex orders with a tap of the finger or a mouse. The OrderPad website application will allow agron, inc. to easily upload product images to their website for purchasing. The two applications are fully integrated and significantly enhance the buying experience for dealers and sales reps while streamlining the sales process.

“Brandwise has continually impressed us --- with their references, their technology, their services, and their commitment to ‘software as a service',” says Jeff Goldman, project manager, agron, inc. “Our team chose both Visual Merchandiser and OrderPad for its ease-of-use, its quick set-up, and its intuitive user interface. We now have the capability to create an order, generate a visual merchandise board, and leave it with, or email it to, the customer for their review.”

“We've been surveying merchandising and order writing software for some time and found that Brandwise technology best integrates the ability to visually present a product line and efficiently create an order from the presentation,” says Larry Harrison, director of sales with adidas Outdoor. “We didn't want technology to interfere; we wanted our systems to directly aid our effort. Our representatives will be able present our broad line, narrow the offering to a solid presentation on their computer, and write an order following a customer's direction, delivering it to them within minutes. Since the assortment can be printed, emailed, or passed on a thumb drive, the retailer has a visual image of what was purchased and how it might be displayed. The whole process is far less intrusive than the order writing systems that seem intent on transferring order writing responsibility to retailers with no real benefit.”

“agron, inc. and adidas have long dedicated themselves to offering the best product solutions and opportunities to outdoorsman that will enable them to reach their personal goals,” says Todd Litzman, president of Brandwise. “Brandwise has done the same --- dedicating itself to designing and implementing top-notch sales technology, ensuring businesses reach their goals. We're proud to partner with this world-renowned brand, and we look forward to a mutually successful relationship.”

Visual Merchandiser improves customer interaction by quickly building large or small orders electronically and by eliminating the tedious and potentially inaccurate manual delivery of orders by fax or email. This means the sales process is easier, faster, and greener, as individuals no longer need to browse through catalogs to select product.

OrderPad is a customizable B2B e-Commerce solution designed to extend a supplier's reach into the marketplace by opening up a new, no-risk revenue opportunity through online sales and has been designed from the ground up to make the most of collaborative Retailer-Rep interaction. Easily snapping in to any existing corporate website, OrderPad offers Retailers three engaging shopping options like the Catalog or ClickPic views which create the opportunity to scale back catalog printing and distribution, thereby reducing carbon footprint, as well as a more traditional Gallery style view.

For more information about agron, inc., visit For more information about Brandwise and its Visual Merchandiser and OrderPad applications, please call 877-435-3225 or visit

About agron inc.
agron, inc. is the exclusive accessory licensee for adidas America. adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. adidas America is a subsidiary of the adidas Group, a corporation that also includes sports brands Reebok, Rockport, and TaylorMade. For more information on adidas, please visit

About Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment. In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.



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