Input from top touring, whitewater and angling athletes drives brand innovation
GREENVILLE, S.C. (July 7, 2014) –Adventure Technology® enlists a roster of world-class padd
ling professionals in 2014 to drive brand innovation in key paddling categories including expedition touring, whitewater disciplines, and kayak fishing. This year’s diverse team is made up of athletes, explorers, photographers, anglers, and standout personalities who push the limits of kayaking and adventure. These men and women use AT paddles in a variety conditions to provide feedback directly to the design team, enabling the brand to be dynamic and responsive to paddlers’ needs across the spectrum of paddlesports.
“The AT team boasts nearly seventy incredibly talented and dynamic paddlers who are taking every aspect of kayaking to the next level, from running the world’s steepest waterfalls to exploring uncharted waterways and catching the biggest, most exciting fish species,” said Evan Lyendecker, marketing manager for Adventure Technology. “Feedback from these athletes who spend their days on the water is an integral part of our design process, and this insight makes it possible for us to create the most lightweight, durable, and performance-oriented paddles available today. We are proud to have this group of passionate paddlers representing our brand throughout the 2014 season.”
Led by standout adventure paddler Gareth Tate, Adventure Technology’s 2014 whitewater and touring team includes some of the most elite kayak adventurers and whitewater competitors. For 2014 Tyler Bradt will continue his Wizard’s Eye Expedition searching for the world’s greatest adventures, while Brendan and Todd Wells are set to shoot a film on rivers in the Pacific Northwest. Expert paddlers Jason Beakes, Anna Levesque and Brad Ludden will use their kayaking skills to help people gain confidence, learn teamwork, and inspire a love for the outdoors. Tate himself will launch and lead a Team Highlight Series spanning the sum of the team’s whitewater and touring expeditions and adventures.
The Adventure Technology Angling Team will be led by four regional managers: Jeff Little, Bobby Clark, CJ Siebler, and Troy Meyerhoeffer in the northeast. The Adventure Technology anglers will provide feedback on paddle trends, and will help promote the sport at tournaments and events across the country.
2014 Adventure Technology Pro Team – Whitewater and Touring
2014 Adventure Technology Pro Team – Angling
Alejandro Perez Arteaga
About Adventure Technology®:
In 1993, an idea for the first, whitewater-specific, ergonomic paddle was born. That idea grew into Adventure Technology (AT), a paddle maker who doesn’t seek to “balance” adventure with technology, but rather seeks to push both concepts to the outer limits. AT now delivers premium whitewater and touring paddles known for excellence in ergonomic design, craftsmanship and engineering innovation. Located in Greenville, S.C. as part of the Confluence Outdoor family of brands, Adventure Technology continues its legacy of dedicated research and development, all in the name of a good adventure. Visit us as www.atpaddles.com.
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