Advantage Sport & Fitness Continues Recent Growth, Expands to Alabama, Georgia, and North Florida


Ithaca, NY – January 31, 2014 – Advantage Sport & Fitness, the premier provider for commercial exercise equipment on the east coast, announced today it is expanding its territory to pursue commercial market growth opportunities in Alabama, Georgia and North Florida. Advantage already provides commercial exercise equipment from top fitness manufacturers to New York, Pennsylvania, North Carolina, South Carolina and Southern Virginia.

“We are excited to bring our services to these states, and look forward to this new challenge” said John Murray, Advantage’s Founder and President. “The quality of our products and services help our customers differentiate themselves and gain a competitive advantage in the marketplace. We know we can provide these new markets the same level of service and expertise that we have been providing our other states for years now. ”

Based in Ithaca, NY, Advantage has more than twenty-six years of experience providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities. During this time, Advantage has earned a reputation for evaluating key criteria when choosing both vendor partners and products, including product performance, efficacy, durability and safety, as well as manufacturer stability. These standards ensure Advantage only carries reliable products from reputable manufacturers.

Advantage is a distribution partner for many top manufacturers in the fitness industry, including Precor, Interactive Fitness Holdings (Expresso bikes), Keiser, Power Lift, UMAX and SciFit. Precor, Advantage’s main vendor partner and subsidiary to the world’s largest sport equipment company (Amer Sports Corporation), offers the finest high-end cardio and strength building equipment, and the market’s most deployed networked fitness software (Preva®) in the country. Advantage has been Precor’s top distributor in North America since 2012.

For more information and any questions about the products and services that Advantage provides, or to inquire about joining the Advantage sales team as part of their new expansion, contact them at 1-800-308-4382 or email them at

About Advantage Sport & Fitness, Inc:

Advantage Sport and Fitness (ASF) has been a premier provider of commercial fitness products since 1987. They are the exclusive product distribution group for Precor commercial cardiovascular, strength and entertainment products in New York, Pennsylvania, North Carolina, South Carolina, Southern Virginia, Alabama, Georgia, and North Florida. Started in the basement of company President John W. Murray, Advantage has a rich history of cultivating trusting, long-term relationships with both customers and leading manufacturers in the industry.



Hillsound Relocates Warehouse to Meet Demands of Continued Growth

Vancouver, BC (June 15, 2015)- Hillsound Equipment, the leading producer of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts- is excited to partner with CDEC Inc., a 550,000 square foot warehouse and fulfillment center located in Quebec. The more

Science in Sport Hires General Manager for North American Growth & Development

February 2017: Sports nutrition leader Science in Sport has hired a General Manager in line with its expansion strategy in the United States. Sales and product management veteran Tonya Wearner has been tasked with leading Science in Sport’s US expansion in 2017, and will play a more


Hillsound Adds Three Sales Agencies to Continue Nationwide Growth

Vancouver, BC (November 1, 2016)- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce three new partnerships with reputable sales reps in the Rockies, mid-Atlantic, and Pacific Northwest more

Iconic Sporting Goods Company takes on North America

uvex establishes new North American subsidiary amidst brand’s 90th anniversary Haverhill – September 28, 2016 – This year, uvex celebrates its 90th anniversary as the global leader and driving force behind innovation, safety and style in the Wintersports and Cycling industries. more

Brunswick Dealer Advantage Expands

LAKE FOREST, Ill., May 22, 2008 – Brunswick Dealer Advantage is helping dealers promote their businesses by offering logoed clothing and promotional products at preferred pricing through Threds. Brunswick dealers across three industries and two countries now have access to the more


Improving on Perfection: Darn Tough Vermont Continues Exceptional Growth

Northfield, Vt. (October 27, 2015) – Continuing its run of significant double-digit growth quarter over quarter, Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, maintains pace for the third quarter of more

Image placeholder title

Sport Hansa Strengthens North American Rep Force

Sport Hansa Strengthens North American Rep Force Independent reps, Peter Whitney and Mike Felix to represent Sport Hansa brands Asheville, North Carolina — (Mar. 3, 2014) – Sport Hansa LLC, the US importer and distributor of authentic European outdoor brands and product lines, more

new fits logo low rez

FITS® Ambassador Continues Tradition of Compassion

FITS® Ambassador Continues Tradition of CompassionJon Bernhard’s Denver based foundation improves lives of sick children Niota, TN (March 16, 2015) — Sometimes all it takes is a bit of compassion mixed with adventure to lift us out of the dark. FITS® Ambassador Jon Bernhard, more

Vapur Relocates to Expanded Headquarters to Meet the Demands of Continued Growth

OXNARD, Calif. (June 2, 2015) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, announces that the company will open the doors at its new, expanded headquarters in Oxnard, California on June 2, 2015. The move signifies company-wide growth, as well as Vapur’s more