Advanced Flexible Materials Inc. Hires What’s UP PR Agency

What’s UP, outdoor and snow sport industry public relations and consulting firm and Advanced Flexible Materials Inc. (AFM Inc.) the parent company of Heatsheets® announce their strategic communications partnership effective as of December 1, 2009.
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Beth Cochran
cochran@whatsuppr.com
406.579.7909

Advanced Flexible Materials Inc. Hires What's UP Public Relations Agency
for Communications and Promotions

January 8th, 2009, Bozeman, MT – What's UP, outdoor and snow sport industry public relations and consulting firm and Advanced Flexible Materials Inc. (AFM Inc.) the parent company of Heatsheets® announce their strategic communications partnership effective as of December 1, 2009.

What's UP public relations, based in Bozeman, Montana continues to represent high quality specialty snow and outdoor clients reflecting innovation and conservation. Under the leadership of founder Beth Cochran, What's UP has been honored with top rankings in the industry. Cochran has been a guest writer for the Outdoor Retailer Journal, a Rotarian business exchange delegate and served five years as a board member of the Outdoor Industry Women's Coalition.

Through this representation, What's UP PR will garner expanded national and trade media exposure and new leverage for grass root partnerships and event media exposure for Advanced Flexible Materials Inc.

AFM Inc. produces insulation products that harness energy sources like body or solar heat. Their products include Heatsheets® and Silver Lining™ blankets, Heatsheets® for hypothermia protection at mass participation events, sleeping bags and shelters for weatherproof protection from outdoor elements, and lightweight bedding. Silver Lining™ is a thermal laminate soft fabric blanket that works like an electric blanket yet requires no power, conserving household costs, and idea for camping or protection from harsh elements; available in breathable and non breathable construction.

Heatsheets® are recyclable and made from FDA food-grade LDPE-4 resin. The Heatsheets® printing partner holds an Environmentally Preferred Rating. Heatsheets® are made and printed in California, where state law (AB 455) prohibits the use of heavy metals in inks or materials. Heatsheets® are safe, in full compliance with the Consumer Product Safety Improvement Act that restricts the use of lead and phthalates. AFM Inc is committed to the environment and has written a set of Recycling Guidelines

Next is Nüwa Textiles, Nüwa is a specialty textile manufacturer dedicated to an awareness of the social, environmental, and health implications from which the fabrics' are manufactured, distributed and used. Nüwa pays close attention to the manufacturing processes and the responsible disposal of ‘by products.' Nüwa Textiles is the next step in the evolution of the textile industry. www.nuwatextiles.com

The ‘wikipedia' for textile sourcing, The FabricLink Network, made up of the marketing and networking websites: FabricLink.com and TheTechnicalCenter.com. With over 150,000 visits per month combined, the award-winning FabricLink.com (trade to consumer) and TheTechnicalCenter.com (trade-to-trade) provide information about new products and marketing opportunities for specialty textiles, textile-based products and services. www.fabriclink.com .

Gramicci, considered the ‘soul brand' of the outdoor industry, is first associated with the iconic styles of the industry, including its introduction of the G-climbing pant and short over 26 years ago. In recent years, the company has evolved into a multi-functional outdoor lifestyle apparel http://www.gramicci.com



About AFMInc:

Tracing the insulating technology to the US space program when NASA developed an ultra-light, highly efficient reflective material to protect astronauts, spacecraft, and heat-sensitive equipment from the extreme temperatures in space, AFM Inc.'s product line has earned the Certified Space Technology seal.

For more information about Heatsheets and AFMInc, please contact offices AFMInc. in Petaluma CA at
707-658-4657 or info@afminc.com.

About What's UP Public Relations:

The mission at What's UP is to provide immediate public relations and marketing expertise to new and established high-end specialty manufacturers and services in Outdoor, Snow, Bike and Alternative Healing markets. The firm specializes as a seasoned contract-marketing/public relations/promotions extension that works on the side of the manufacturer and related sport services. We act as a full service public relations and marketing department to suit the client's immediate and long-term initiatives, and brand objectives. 





Beth Cochran - cochran@whatsuppr.com, 406.579.7909

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