Herzogenaurach – Effective fall 2011,adidas will enter the US Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009 to great reviews. The collection will be available in the US at selected Outdoor specialty retailers and in adidas own Sport Performance stores starting fall 2011. Long-time adidas partner Agron Inc. will be the official and exclusive distributor for adidas Outdoor products in the US. Retail partners in the US will be able to preview the adidas Outdoor Fall/Winter 2011 collections at the January 2011 Outdoor Retailer Show in Salt Lake City, Utah.
“adidas is the athletic brand in the outdoors with a unique heritage dating back to the 70s when we equipped outdoor legends such as Reinhold Messner with cutting-edge technologies. Over the last couple of seasons, we have now developed innovative products that offer lightness, perfect fit and freedom of movement to best address athletes’ needs in the outdoors,” says Rolf Reinschmidt, Senior Vice President adidas Global Outdoor. “Agron’s proven track record in excellent distribution and customer service combined with its vertical Outdoor competence makes this partnership a win-win situation. Together, we are looking forward to succeeding in the US Outdoor market.”
adidas has a long history in innovative Outdoor products with hero products such as the ‘Super Trekking’, the first light trekking shoe, being worn by climbing legend Reinhold Messner for his first Everest ascent without oxygen support in 1978. The tradition of adidas founder Adi Dassler, who worked individually with athletes to make them better, continues today. adidas Outdoor has teamed up with climbing legends Reinhold Messner and the Huber Brothers, to work with them on product development. The Huber Brothers are ambassadors for the TERREX collection and have worn the product on recent expeditions to Antarctica and Pakistan.
Due to the unique nature of Outdoor specialty retailers and to underline the commitment to the Outdoor community, Agron Inc. has appointed a dedicated, vertical Outdoor team to be led by Outdoor industry veterans Greg Thomsen, Managing Director and Larry Harrison, Director of Sales.
”From its founding over 60 years ago, adidas has been dedicated to helping athletes realize their potential. I am excited to be part of a team bringing that commitment and expertise to the outdoor athletes of the United States”, said Greg Thomsen.
The adidas brand is one of the leading sports brands in the world. The adidas brand attitude “Impossible is Nothing” drives all brand communication initiatives and helps strengthen the brand’s bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.
To find out more about adidas Outdoor please visit www.adidas.com/outdoor.