adidas Outdoor Sponsors Seventh Annual Aspen Backcountry Marathon Aug. 12 in Partnership with City of Aspen

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Los Angeles - May 31, 2017

adidas Outdoor, the athletic brand in the outdoors, today announced it will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year. Athletes will run last year’s single track course in reverse on high country dirt trails with challenging ascents and descents and wide diversity in terrain, with views of the Elk Mountains and the City of Aspen.

“adidas Outdoor is committed to getting people outside; we look forward to working closely with our partner, the City of Aspen to host another successful event,” said Greg Thomsen, managing director, adidas Outdoor U.S. “Trail running is an important growth category for adidas Outdoor and the Aspen Backcountry Marathon is truly an amazing, one-of-a-kind experience. Holding this iconic event in one of the most scenic mountain towns in the U.S. not only enables us to solidify our engagement with this committed runner, but also reinforces our connection to Aspen, and all it has to offer. Aspen is not only a winter destination, it is a summer one as well.”

Registration is open, with both the marathon and the half marathon capped at 250 participants. Click here to register for the race. Scheduled training runs will be offered with the Aspen Alpine Guides and Aspen Trailheads.

For the marathon, the first male and female finishers will be awarded $600, second place will receive $400 and $200 for third place. The first male and female finishers in the half marathon will be awarded a $150 adidas Outdoor gift card. A “King of the Mountain” prize ($250 gift card from adidas Outdoor) will be awarded to the first male and female marathon entrant. Additionally, a $150 adidas Outdoor gift card will be given to the top three marathon finishers in each of the six age groups (19 and under, 20-29, 30-39, 40-49, 50-59 and 60+).

The race will be environmentally friendly, following the principles of Leave No Trace, Center for Outdoor Ethics. It will be a cupless course; participants may purchase a reusable/foldable soft-cup from UltrAspire for six dollars during the registration process, or use their own hydration system. The finish line will feature The Rotary Club of Aspen’s annual Ducky Derby celebration including games, food and drinks, a Finish Line recovery tent, Aspen Brewing Company beer and local retailer and sponsor tents.

ABOUT ASPEN | 7,908’

The City of Aspen is located high in the Rocky Mountains surrounded by the White River National Forest. The city was founded in 1880. Aspen is internationally renowned as a winter and summer resort. Warm-weather months provide access to an assortment of activities and adventures for the outdoor enthusiast. In addition, Aspen’s cultural, intellectual and dining offerings rival those of a big city. To find out more about the City of Aspen, go to www.cityofaspen.com.

About adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

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