LOS ANGELES (June 18, 2014) – adidas Outdoor (adidas.com/outdoor) the athletic brand in the outdoors, today announced it is a sponsor of Adventures NYC (nycgovparks.org/adventures-nyc), the 10th annual, free event in Central Park that brings the outdoor experience to city dwellers. More than 30,000 New Yorkers are expected to attend and engage with established outdoor brands and participate in activities such as climbing, kayaking and stand up paddling. Specifically, adidas Outdoor will sponsor the event’s Climbing Zone, featuring four rock-climbing walls where consumers can try the sport and learn about the brand’s footwear and apparel. In addition, they will be sponsoring the 2014 Gibbon Slacklining World Championships, where competitors will be wearing adidas Outdoor footwear including, the Slack Cruiser, Climacool Boat Sleek or Boat Slip-on Sleek.
adidas Outdoor, the athletic brand in the outdoors, includes a wide range of apparel and footwear designed with proprietary performance technology for outdoor pursuits including hiking, climbing, trail running, water sports and slacklining
“Adventures NYC is a perfect way to showcase adidas Outdoor to new consumers and to introduce them to the sport of climbing,” said Greg Thomsen, managing director, adidas Outdoor U.S. “We are focused on the next generation of outdoor athletes and are dedicated to inspiring more young people to get outside – what better place to do that than in the heart of New York City?”
Slacklining originated in the climbing world and can be traced back to climbing camps in Yosemite in the mid 1970s. Participants balance along a narrow, flexible piece of webbing, typically anchored between two points. It has evolved into a cross training, sport if its own.
The 10th anniversary of Adventures NYC is presented by Backpacker magazine (backpacker.com) and NYC Parks (nycgovparks.org). To celebrate this milestone, Adventures NYC is expanding to two days, the second of which is taking place in Marine Park, Brooklyn, where attendees can try water-based activities. Adventures NYC kicks off with an official downtown dribble with the New York Liberty. In addition, opening events include the New York Knicks groove truck, a mobile truck providing Knicks fans with tickets and merchandise giveaways, wheelchair basketball, biking, outdoor gear exhibits, and free bike valet parking and fitness classes with Shape Up NYC taking place in Central Park.
About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.
Contact: Kristen Bujold, CGPR: firstname.lastname@example.org; 781.639.4924 Ext. 115