adidas Outdoor Sponsors Adventures NYC Climbing Zone and 2014 World Slacklining Championships in Central Park June 21


LOS ANGELES (June 18, 2014) – adidas Outdoor ( the athletic brand in the outdoors, today announced it is a sponsor of Adventures NYC (, the 10th annual, free event in Central Park that brings the outdoor experience to city dwellers. More than 30,000 New Yorkers are expected to attend and engage with established outdoor brands and participate in activities such as climbing, kayaking and stand up paddling. Specifically, adidas Outdoor will sponsor the event’s Climbing Zone, featuring four rock-climbing walls where consumers can try the sport and learn about the brand’s footwear and apparel. In addition, they will be sponsoring the 2014 Gibbon Slacklining World Championships, where competitors will be wearing adidas Outdoor footwear including, the Slack Cruiser, Climacool Boat Sleek or Boat Slip-on Sleek.

adidas Outdoor, the athletic brand in the outdoors, includes a wide range of apparel and footwear designed with proprietary performance technology for outdoor pursuits including hiking, climbing, trail running, water sports and slacklining 

“Adventures NYC is a perfect way to showcase adidas Outdoor to new consumers and to introduce them to the sport of climbing,” said Greg Thomsen, managing director, adidas Outdoor U.S. “We are focused on the next generation of outdoor athletes and are dedicated to inspiring more young people to get outside – what better place to do that than in the heart of New York City?”

Slacklining originated in the climbing world and can be traced back to climbing camps in Yosemite in the mid 1970s. Participants balance along a narrow, flexible piece of webbing, typically anchored between two points. It has evolved into a cross training, sport if its own.

The 10th anniversary of Adventures NYC is presented by Backpacker magazine ( and NYC Parks ( To celebrate this milestone, Adventures NYC is expanding to two days, the second of which is taking place in Marine Park, Brooklyn, where attendees can try water-based activities. Adventures NYC kicks off with an official downtown dribble with the New York Liberty. In addition, opening events include the New York Knicks groove truck, a mobile truck providing Knicks fans with tickets and merchandise giveaways, wheelchair basketball, biking, outdoor gear exhibits, and free bike valet parking and fitness classes with Shape Up NYC taking place in Central Park.

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

Contact: Kristen Bujold, CGPR:; 781.639.4924 Ext. 115


SPAR - LogoReebokSpartanStack

Reebok Spartan Race World Championship Returns to Central Vermont, Sept. 20-21, 2014

Media Contact: Jeff Blumenfeld, 203 655 1600, Charlie Bernard, 646 592 3590, Dienna D’Olimpio, 310 656 4668, Al Schreiber 646 320 5142, REEBOK SPARTAN RACE WORLD CHAMPIONSHIP more

adidas Athlete Sasha DiGiulian Dominates PanAmerican Championships

Los Angeles, Calif. (November 14, 2012) – adidas Outdoor athlete Sasha DiGiulian, 20, continued her success at the PanAmerican Championships this past weekend in San Juan de Los Morros, Venezuela. Taking three gold medals, in the bouldering, sport climbing and overall more

Gibbon Slacklines to Host World Slackline Federation Championships at

Gibbon Slacklines is pleased to announce it will be hosting the 2013 World Slackline Federation World Championships at the GoPro Mountain Games in Vail, Colo. Taking place June 8-9, the championships is a competition where the world’s top eight professional slackliners will more

Eastern Mountain Sports Pro in Central Park This Summer

PETERBOROUGH, N.H. (April 28, 2011) – Eastern Mountain Sports, a leading outfitter of outdoor gear, clothing, footwear and accessories, announces the Eastern Mountain Sports Pro bouldering competition in New York's Central Park on June 25, 2011, featuring the world's best pro more

adidas Outdoor Announces Accomplished Rock Climber and Slackliner Libby Sauter Joins Athlete Team

Los Angeles, Calif., June 25, 2014 – adidas Outdoor ( the athletic brand in the outdoors, announces rock climber and slackliner Libby Sauter, 29, has joined its roster of athletes. In the fall of 2013, Sauter, along with climber Mayan Smith-Gobat, set the more

Inspiration Awards Logo

Nominations Extended for the 2014 Outdoor Inspiration Awards - Established by adidas Outdoor

SAN JUAN, CAPISTRANO, CALIF. –– Nominations for the fourth annual Outdoor Inspiration Awards, created by adidas Outdoor, are now open, recognizing individuals, groups and companies whose efforts go above and beyond in encouraging others to participate in outdoor activities. To more

World-Class Climber Kevin Jorgeson Joins adidas Outdoor Athletes

World-Class Climber Kevin Jorgeson Joins adidas Outdoor Team of Athletes LOS ANGELES (February 20, 2013)- adidas Outdoor, the athletic brand in the outdoors, today announced its latest athlete partnership with professional climber Kevin Jorgeson. The 28-year-old is best known for more


adidas Outdoor Announces Claire Buhrfeind, the 2014 Psicobloc Master Series Champion, Joins Athlete Team

LOS ANGELES (September 5, 2014) – adidas Outdoor (, the athletic brand in the outdoors, announces the addition of rock climber Claire Buhrfeind, 16, to its team of athletes. Buhrfeind is a six-time Junior National Champion in sport, speed and bouldering more

Join Princeton Tec At ADVENTURES NYC™ In Central Park On Aug 29

BORDENTOWN, NJ – In an effort to encourage urbanites to make the most of their surrounding great outdoors, Princeton Tec, in partnership with Backpacker Magazine, the New York City Department of Parks & Recreation and Victorinox Swiss Army are bringing the ultimate in extreme more